In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its transformation into ZATAP, which was
first introduced in September as the company's new app and brand for consumers. This shift in strategy to fully move to ZATAP in both business and consumer operations reflects the company's commitment to reshaping the consumer-brand interaction landscape, and bringing a new level of joy to users through seamless integration between the digital and physical realms.
David Geisser, CEO and co-founder of collectID David Geisser, %anchor_text% co-founder and CEO of collectID, expresses his excitement for the company's growth and says, "From our inception in 2018, to authenticate physical goods in the digital realm, collectID has grown into something more profound. We are now working to build a brand that is a source of joy for users and matches our unique approach to creating physical products. This is possible thanks to our dedicated team and partners and we're excited to witness the positive effects ZATAP will have on businesses and end-users."
Businesses: One Tap Away from Your Customers
While the business's B2B operations continued to operate under the collectID name after announcing ZATAP in September, they will now be operating under the ZATAP Business brand. The change demonstrates ZATAP's desire to offer a distinctive platform that allows brands to connect with their customers like never before. The technology ensures product authenticity and turns every product into an engaging storyteller, creating stronger bonds with customers.
The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services including Customer Support for End Users Strategy Consulting, Help with Content Production and Marketing Execution
ZATAP is poised to set the standard for phygital products in the market and is paving the way for a future in which the products don't just validate but also attract. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP provides consumers with an innovative experience. ZATAP allows them to not just authenticate their products but also get absorbed in the distinct stories and experiences each product offers.
Features of Owning a ZATAP Product:
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Digital Meets Physical: ZATAP connects physical and digital worlds, providing customers with an immersive experience where customers are able to access unique content and offers as well as rewards and utilize their products in the virtual dimension (i.e. gaming on video).
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Authentication System: The app offers a revolutionary authentication system that is based on ZATAP's proprietary technology. The system, which is built on a combination of encrypted NFC tags, and Blockchain provides the best security available that is available and allows users to confirm that they are authentic products without hesitation.
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Tickets: These products can be used to get tickets for entry into venues or special events, using the power of a product for access to exclusive events.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact with their favorite brands. Their goal is to make people happy by bringing physical products into the digital realm, creating an immersive phygital experience for consumers and fans. ZATAP has offices in Switzerland and New York City, ZATAP is a partner for global companies including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.