In a bold and transformative move, the leading "phygital" platform collectID officially announces its transformation into ZATAP it was
first introduced in September as the company's new app and consumer-facing brand. This strategic shift to fully change to ZATAP in both business and end-consumer operations reflects the company's commitment to changing the way consumers interact with brands landscape and bringing unparalleled joy to its users by enabling seamless connectivity between digital and physical realms.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm about the company's development, stating, "From our inception in 2018 to authenticate physical products on the internet, collectID has grown into something far more significant. We are now working to build a brand that delights users and matches our unique approach to creating 'phygital' products. This has been made possible because of our dedicated team and partners and we're eager to see the positive impact ZATAP will have on the business and the end-users."
Businesses Just One Tap Away From Your Customers
The company's B2B operations continued to operate under the collectID name following the announcement of ZATAP at the end of September, these operations will be operating under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to provide a unique platform that allows brands to connect with their consumers like never before. The technology ensures product authenticity and transforms every product into an intriguing storyteller, thereby creating stronger bonds with customers.
The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services Helping Customers for End Users and Strategy Consulting, as well as assistance with Content Production & Marketing Execution
ZATAP is set to establish the industry standard for phygital and is paving the way for a future in which products are not just authentic but also excite. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers: One Tap Away from the ZATAP Experience
ZATAP offers consumers a revolutionary experience. ZATAP allows them to not only authenticate the products they purchase but also immerse themselves in the distinct stories and experiences each product offers.
Features of Owning a ZATAP Product:
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Digital meets Physical: ZATAP is a bridge between the digital and physical worlds by providing users with an immersive experience in which customers have access to special content, deals, and rewards and use their products in a physical dimension (i.e. video games).
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Authentication System: The app boasts a cutting-edge authentication system that is based on ZATAP's own proprietary technology. This system, powered by a combination with encrypted NFC tags, and Blockchain ensures the highest security available that is available, allowing users to verify whether they're buying genuine merchandise with confidence.
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Ticketing: Products may be used to obtain tickets for %anchor_text% entry into venues or special events, using the potential of a product to gain access only.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines how consumers interact to their favourite brands. Their goal is to make people happy by connecting physical goods with the digital realm, creating an immersive phygital experience for consumers and fans. With headquarters in Switzerland in Switzerland and New York City, ZATAP collaborates with companies around the world like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.