In a bold and revolutionary move, the world's leading "phygital" platform collectID officially announces its transformation into ZATAP it was
first launched in September of this year as the company's brand-new app and brand for consumers. This shift in strategy to fully move to ZATAP in both consumer and business operations reflects the company's commitment to revolutionizing the brand-consumer interaction landscape and bringing unparalleled joy to its users by enabling seamless integration between the physical and digital realms.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement about the company's development, stating, "From our inception in 2018, to authenticate physical goods in the digital realm, collectID has grown into something much more substantial. We are now working to create a brand that brings joy to consumers and resonates with our innovative approach to creating physical products. This is achieved thanks to our committed team and our partners We are eager to see the positive effects ZATAP has on both the business and the end-users."
Businesses: One Tap Away from Your Customers
The business's B2B operations continued to operate under the collectID name after announcing ZATAP at the end of September, these operations are now set to change to operate within ZATAP Business. ZATAP Business umbrella. The change demonstrates ZATAP's desire to create a unique platform that allows brands to connect with their customers like never before. This technology guarantees authenticity of products and transforms every product into an engaging storyteller, creating more powerful bonds with customers.
The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services including Customer Support for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution
ZATAP is poised to set the benchmark for phygital industry creating a future where products are not just authentic but also excite. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP provides consumers with an innovative experience. The application enables them to not just authenticate their products but also get absorbed in the unique stories and %anchor_text% experiences that each product provides.
Features of Owning a ZATAP Product:
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Digital Meets Physical ZATAP is a bridge between the digital and physical worlds, offering users an immersive experience, where users have access to unique content and offers, and rewards, and also use their products in a digital dimension (i.e. videos games).
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Authentication System: The app boasts a cutting-edge authentication system, leveraging ZATAP's own proprietary technology. The system, which is made up of secure NFC tags, and Blockchain ensures the highest level of security on the market, allowing users to verify that they are authentic goods with confidence.
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Tickets: These products can be used to get an entry ticket to venues and other special events, making use of the potential of a product for access to exclusive events.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their goal is to create a positive experience for people by connecting physical products with the digital dimension providing a full-immersive physical experience for both fans and consumers. With headquarters in Switzerland in Switzerland and New York City, ZATAP collaborates with companies around the world including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.