In a bold, transformative move, leading "phygital" platform collectID officially announces its evolution into ZATAP that was
first launched in September of this year as the company's brand-new app and consumer-facing brand. This shift in strategy to fully transition into ZATAP to support both consumer and business operations reflects the company's commitment to reshaping the consumer-brand interaction landscape, and bringing a new level of joy for users with seamless connectivity between the physical and digital realms.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's growth and says, "From our inception in 2018, to authenticate physical goods in the digital realm, collectID has grown into something much more substantial. The company's goal is to build a brand which delights consumers and resonates with our creative approach to developing 'phygital' products. This journey has been possible thanks to our dedicated team and our partners and we're looking forward to seeing the positive impact ZATAP has on businesses and end-users."
Businesses one tap away from Your Customers
While the business's B2B operations continued to operate under the collectID name following the announcement of ZATAP at the end of September, these operations are now set to be operating as part of the ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to offer a distinctive platform for brands to interact with their customers in a way they have never before. The technology assures authenticity of the product and makes every product a compelling storyteller, forging stronger bonds with customers.
The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services Helping Customers for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution
ZATAP is poised to set the benchmark for phygital industry creating a future where the products don't just validate but also excite. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers are just one tap away from the ZATAP Experience
ZATAP provides consumers with an experience that is revolutionary. ZATAP allows them to not just authenticate their products but also get absorbed in the distinct stories and experiences that each product provides.
Features of Owning a ZATAP Product:
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Digital Meets Physical ZATAP bridges the gap between the digital and physical worlds by providing users with an immersive experience in which customers are able to access exclusive content, offers as well as rewards and utilize their products in a virtual dimension (i.e. videos games).
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Authentication System: The app has a state-of-the-art authentication method that utilizes ZATAP's proprietary technology. The system, which is powered by a combination of secure NFC tags and blockchain provides the best level of security that is available, allowing users to verify whether they're buying genuine products with confidence.
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Ticketing: %anchor_text% Products may be used to get tickets to events or special events, using the power of a product for access to exclusive events.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines how consumers interact to their favourite brands. Their goal is to make people happy by connecting physical products with the digital dimension, creating an immersive phygital experience for fans and consumers. With offices in Switzerland in Switzerland and New York City, ZATAP collaborates with companies around the world like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.