In a bold and revolutionary move, leading "phygital" platform collectID officially announces its transformation into ZATAP, which was
first introduced in September as the company's new app and brand for consumers. This shift in strategy to fully change to ZATAP for both its business and consumer operations is a sign of the company's dedication to changing the way consumers interact with brands environment and providing unparalleled pleasure to users through seamless connectivity between physical and digital realms.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's growth and says, "From our inception in the year 2018 to verify physical items on the internet, collectID has grown into something much more substantial. We are now working to build a brand that delights consumers and resonates with our creative approach to developing 'phygital' products. This journey has been possible because of our dedicated team and our partners, and we are eager to see the positive effects ZATAP can have on both users and businesses."
Businesses Just One Tap Away From Your Customers
The ZATAP's B2B operations continued under the collectID name after announcing ZATAP in September, they are now set to transition to operate as part of ZATAP Business. ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to provide a unique platform for brands to engage with their consumers like never before. The technology ensures product authenticity and turns every product into an engaging storyteller, creating stronger bonds with consumers.
The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
-
Content Management System: Dynamically Add Content, Run Campaigns
-
Data & Insights: %anchor_text% CRM to Track Product Interactions and User Engagement
-
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
-
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
-
Support Services including Customer Support for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution
ZATAP is poised to set the benchmark for phygital industry creating a future where the products don't just validate but also attract. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers are just one tap away from the ZATAP Experience
ZATAP gives consumers a revolutionary experience. The app allows users to not only authenticate the products they purchase but also get absorbed in the unique stories and experiences that each product offers.
Features of Owning a ZATAP Product:
-
Digital Meets Physical: ZATAP connects the digital and physical worlds by providing users with an immersive experience, where users have access to special content, deals as well as rewards and utilize their products in a digital dimension (i.e. videos games).
-
The Authentication System: The application boasts a cutting-edge authentication method that utilizes ZATAP's own proprietary technology. This system, built on a combination with encrypted NFC tags and blockchain ensures the highest level of security that is available and allows users to confirm that they are authentic products without hesitation.
-
Tickets: The products can be used to obtain an entry ticket to venues and special events, leveraging the power of a ticket for exclusive access.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their goal is to make people happy by connecting physical products with the digital realm and delivering a truly immersive physical experience for both fans and consumers. ZATAP has the offices of Switzerland as well as New York City, ZATAP is a partner for global companies including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.