In a bold and transformative move, leading "phygital" platform collectID officially announces its evolution into ZATAP, which was
first introduced in September as a brand new app and brand for consumers. This shift in strategy to fully transition into ZATAP to support both consumer and business operations underscores the company's commitment to reshaping the consumer-brand interaction environment and providing unparalleled pleasure for users with seamless integration between the digital and physical realms.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's growth, stating, "From our inception in 2018, to authenticate physical goods within the digital world, collectID has grown into something far more significant. The company's goal is to build a brand that brings joy to users and matches our innovative approach to creating "phygital" products. This is achieved thanks to our committed team and our partners and we're looking forward to seeing the positive effects ZATAP can have on businesses and end-users."
Businesses: One Tap Away from Your Customers
The ZATAP's B2B operations continued under the collectID name after announcing ZATAP in September, they will transition to operate under the ZATAP Business brand. The change demonstrates ZATAP's desire to provide a unique platform that allows brands to connect with their customers like never before. The technology assures authenticity of the product and turns every product into an intriguing storyteller, thereby creating more powerful bonds with customers.
The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services including Customer Support for End Users and Strategy Consulting, as well as assistance with Content Production and Marketing Execution
ZATAP is set to establish the industry standard for phygital, shaping a future where products not only authenticate but also captivate. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP offers consumers a revolutionary experience. The application enables them to not only authenticate the products they purchase but also to immerse themselves in the distinct stories and experiences each product provides.
Features of Owning a ZATAP Product:
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Digital Meets Physical ZATAP is a bridge between the physical and digital worlds, offering users an immersive experience in which customers can unlock unique content and offers as well as rewards and utilize their products in a physical dimension (i.e. videos games).
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Authentication System: The app boasts a cutting-edge authentication system, leveraging ZATAP's proprietary technology. This system, powered by a combination of secure NFC tags and blockchain, guarantees the highest level of security that is available that allows users to check whether they're buying genuine products with complete confidence.
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Ticketing: Products may be used as tickets to events and other special events, making use of the power of a ticket for access to exclusive events.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their goal is to create a positive experience for people by connecting physical goods with the digital world and delivering a truly immersive physical experience for consumers and fans. ZATAP has offices in Switzerland %anchor_text% in Switzerland and New York City, ZATAP works with businesses globally like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.