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There's a lot of debate right now about the marketing value of Flickr. On one side there are a host of number crunchers and most professionals seem to consider that the ROI of Twitter isn't high enough to justify it's use. On sleep issues are trendier marketers who scoff at trying to measure the ROI of tools like Twitter. You will need to decide for yourself where you stand, but I stand firmly with the marketers who see value in social marketing.

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