Social media marketing is all about promoting your product, services or website on different social media platforms by generating higher engagement. Similar to the challenges faced by door-to-door salesmen, online marketers have to go through the same situation of low engagement & higher ad campaigning bills. Like to them we also try to plan out some strategies before going online to minimize the chances of failure of our brand.
Online you will find many articles of authors who emphasize both on do's & don'ts for a successful social media marketing strategy but in reality, failure of your social media accounts to generate higher engagement goes to those mistakes you have committed more rather than what you have done right.
So here I have shared 4 major & consequential don'ts of social media marketing strategies that can doom your whole efforts if committed:-
Never start posting with the unclear goals:- Majority of the marketers who have failed to impress their customer base have made a mistake of having opaque goals in their mind Until you don't have a clear objective about your marketing strategies. This will make you incompetent & even misled your potential customers about your offering. To have a strategy that makes you different from that of competitors needs a better understanding of what you need to achieve through this marketing campaign.
Win each social media site one by one: - might sound you unacceptable but if you start promotional activities on every available social media sites then you are destined to doom. This is similar in trying to capture the market of each country in one shot that is quite difficult. Each social media site has a different purpose of existence & different rules of interaction, so you can't have similar strategies for both Facebook & Twitter. Rather your strategy should be focused on getting most visibility on one side & then move to another with a whole new strategy.
Don't ignore the negative reviews & comments:- it is a saying that good marketer looks positive about its offering while best marketer gives more emphasis to the negative ones. Similarly, to be a good social media marketer you must have concern for the negative comments or reviews given by customers for your product, services or website. Record & analyze them, try to make contact with those customers & put efforts to turn them into positive ones. If you follow this simple strategy then you can add up more weighted to you social media account or page.
Don't take services of an SMM panel without inquiry: - the recent trend in social media marketing, a large number of marketers are hiring SMM panels providers for getting likes, comments & shares for their client's pages or accounts. Along with this, they can also buy Instagram followers for their clients. But they make mistake by hiring an expensive SMM panel services when cheap SMM panel is available in the market. This increases the burden of a marketer.
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This article is penned by Eric Madison for the Easy2Promo company. Who is providing the cheapest SMM Panel service in all over the world.