This goes for on-site SEO and off-site SEO. When linking to other pages from your site use your keyword in the
anchor text of the link. This puts your keyword on the page again, and as a link. This may not seem like much but it will help tremendously.
Although having external links to your website can improve your search engine rankings; however do not over do it. Some web masters go to the extent of having unrelated sites link to the websites. This can lower your website's rankings too. If you need to have external links, you have to strategize and get links from related sites. For example, if your site is about sailing boats, make sure you have links from related sites such as boat repair instead of unrelated sites such as dog training.
SEO is a rapidly changing field. The algorithms of search engines keep changing. One needs to always be updated with the changes. The skills in SEO also keep changing. If you decide to do the SEO of your site In-House, then you need to spend time and sometimes money to learn the new aspects of SEO and keep yourself updated with the changes.
Once it is "Optimized",
Pinterest then you need to let the search engines know that you exist. Only after it is ready should you tell them about it. But this is a subject for another article. Do a search of different article warehouse or SEO news sources. You will find a lot of information on this.
This is almost like creatig a link wheel, with a few spokes missing. The search engines will reward you for this, and move your page(s) up the ranking. If you do not have double rankings for the same keywords, you can still get extra search engine love by getting backlinks to those pages that are already optimized for your main keyword. Use these SEO tips to good advantage by practicing.
If you outsource the SEO of your website to an agency, then they would need sometime to get to know your business and the way you work. This would take up sometime till the agency gets used to working with your company.
Most SEO experts don't have a proper strategy in place to secure your rankings. What's amazing is that the client feels SEO is not something they will understand, and don't feel they need too. This means your SEO tactics could be shooting darts in the dark hoping to hit the bull's eye. Are you aware of the SEO strategies being used on your website and do you understand them?
Decide whether your website is targeting on a single keyword or a few keywords. In my opinion, each has its own pros and cons. Single keyword or keyword sniping allows you to focus on one keyword which means you may have very little topic to write about. Working on several keywords might lose your focus but each keyword can back one another up in case any of them fails.
