I don't think many people do, I think they miss that. I had over 10,000 podcasts downloaded off my blog. The great thing is, it's a Trojan horse. It sits on iTunes, it goes on every iPhone or iPod shuffle. You have access to your customer when they're in a pretty receptive environment, like driving along or walking along the road with headphones on. You have 100% access with no distractions.
SEO news Not as big a secret, but still being completely disregarded by most local businesses other than in a few competitive industries. You need reviews. Lots of them. And
Pinterest they need to be on various local search engines. Most critical is Google Places, but reviews are critical on SuperPages, Yahoo, YellowPages, and others.
New content. Content is still king, so one way to increase your page rank for a search term is to write high quality articles containing one or two of your
keywords in the title and posting those regularly (weekly is best) to your site. Search engines are always seeking good, fresh, content, so your goal should be to make your site into an information-rich resource for your industry.
Mobile friendly interface - Cite this as most important of all SEO tips for small business. A good percentage of your potential customer may access internet on their phones. In order to cater them, make sure your
website loads in mobile with equal ease.
Quality articles are articles that have good content that is relevant to the niche of your business. Write about what you do in a manner that is interesting and informative while staying within the sites guidelines and you will have a quality article that draws the reader in and sparks their interest enough to click on the link to take them to your website.
There are 9 SEO strategies that are useless in today's internet. Some of them have recently become obsolete and others have been obsolete for some time now.
Your About Page, Training Page, Resources Page, etc. Any page on your site that does not change. It is best to link to any of these pages, but not back to just your Home Page. These are deep links and Google loves to see deep and backlinks. They will reward you for it. As long as the link is relevant to your article, you should place one of each in your posts.