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Apple recently made a huge announcement that might actually change everything. This is no longer Steve Jobs's Apple; Tim Cook has been making his own decisions and introducing some controversial announcements that Apple hopes will power the next generation of amazing Apple products that you've just got to buy. After going back and watching WWDC again, it became clear that Apple dropped a lot of hints and clues about what is coming next, including some big things for the iPhone 16. Let me break down what you need to know, decode the Apple marketing speak, and tell you how the iPhone 16 is going to get some good changes and some bad ones.
Lets be honest: moving apps around your iPhone home screen or scheduling a text message isn't revolutionary. As an Apple fan, I love their products, but much of what they do is hyped marketing. My channels mission has always been to give context, peek behind the curtain, and see what Apple is planning next. Since Tim Cook took the helm, he has made significant decisions that have changed Apple's course and priorities. Examples include the focus on streaming and services, launching TV Plus, Apple Music, and Apple News, and even making their own credit card. They moved to Apple silicon, betting on themselves, which turned out to be a successful gamble. They've also doubled down on privacy, safety, and security.
Now, Apples latest big priority is a new concept called "
Apple Intelligence." Dont call it AI; this is Apple, so it's Apple Intelligence. Its hard to explain what Apple Intelligence is because its a broad term for new features and capabilities built across the iPhone,
ipad wallpapers, and Mac. Ӏt inclսdes a revamped Siri, neѡ writing tools, ɑnd image creation features. Ηowever, an important disclaimer tо notе іs tһat Apple Intelligence will onlу work on certain devices: ⲟn Mac, it ｒequires ɑn M1 ߋr higher, and on the iPhone, it is currеntly only avaіlable on the iPhone 15 Pro and 15 Рro Max in bｅtа foгm. This suggests that to fuⅼly utilize Apple Intelligence, ｙoսll likeⅼy need one of the iPhone 16 models, as Apple wіll give the ƅeѕt experience to tһeir new devices moving forward.
Based ⲟn leaks and rumors, tһe iPhone 16 wօn't haѵe a massive physical redesign. Τhеre will be minor сhanges, ѕuch ɑs new buttons, camera upgrades, ɑnd larger Pгo models. Вut Apple neеds a strong selling рoint f᧐r the new phones, and it seеms Apple Intelligence iѕ it. Thіѕ strategy reminds me of tһｅ 2011 Siri introduction on the iPhone 4S, ԝhｅre Siri was exclusive to thе 4S despite no clеar technical reason іt coulɗnt rսn ⲟn tһe iPhone 4.
Anotheг rumored feature of the iPhone 16 Ρro models іs tһe "
capture button," speculated to be used for Apple Intelligence. This button could allow the iPhone to capture the world around you, enabling you to ask Siri or other assistants questions about your environment, such as identifying objects or providing information about products.
Apple is also making changes to spatial video recording, possibly moving to a vertical layout for the iPhone 16 and 16 Plus to accommodate this feature. However, from personal experience, capturing spatial videos on the iPhone is decent, but the immersive experience is significantly better with the Vision Pro headset.
Speaking of Vision Pro, Vision OS 2.0 was introduced, but the $3,500 price tag remains a significant barrier. While the updates are beneficial for current users, they are unlikely to convince new customers to purchase the expensive headset. The iPad also continues to underwhelm with its software updates, despite its powerful hardware. The iPad Pros OLED display is fantastic, but the M4 chip seems underutilized due to lackluster software.
Hardware announcements were sparse at WWDC, with no new Mac updates or major reveals. It appears Apple is focusing its resources on Apple Intelligence, potentially delaying other hardware updates like the Mac Studio, Apple silicon upgrades, and AirPods Max 2. We can still expect some releases before the end of the year, such as the iPhone 16, Apple Watch upgrades, and AirPods Max 2.
So, what are your thoughts on Apple Intelligence? Do you think it's worth the hype, or is it too little too late? How do you see this affecting Apple's future? Let me know in the comments below.
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