In a bold and revolutionary move, leading "phygital" platform collectID officially announces its evolution into ZATAP that was
first announced in September as the company's new app and brand for consumers. This strategic shift to fully move to ZATAP to support both business and consumer operations is a sign of the company's dedication to changing the way consumers interact with brands landscape, and bringing a new level of joy for users with seamless connectivity between physical and digital realms.
David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's growth in a statement that reads, "From our inception in the year 2018 to verify physical items in the digital realm, collectID has grown into something much more substantial. We are now working to create a brand that brings joy to consumers and resonates with our creative approach to developing "phygital" products. This journey has been possible thanks to our dedicated team and partners, and we are excited to witness the positive impact ZATAP can have on both users and businesses."
Businesses Just One Tap Away From Your Customers
The company's B2B operations continued under the collectID name following the announcement of ZATAP at the end of September, these operations will change to operate as part of the ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to create a unique platform that allows brands to connect with their customers like never before. This technology guarantees authenticity of products and makes every product a compelling storyteller, forging stronger bonds with customers.
The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services Helping Customers for End Users Strategy Consulting, Help with Content Production & Marketing Execution
ZATAP is set to establish the industry standard for phygital creating a future where products are not just authentic but also captivate. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers: One Tap Away from the ZATAP Experience
ZATAP provides consumers with a revolutionary experience. ZATAP allows them to not only authenticate the products they purchase but also to immerse themselves in the distinct stories and experiences each product provides.
Features of Owning a ZATAP Product:
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Digital Meets Physical ZATAP connects the digital and physical worlds, offering users an immersive experience in which customers can unlock special content, deals and rewards, and also use their services in the physical dimension (i.e. videos games).
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Authentication System: The app boasts a cutting-edge authentication method that utilizes ZATAP's own proprietary technology. The system, which is built on a combination of encrypted NFC tags, and Blockchain, ensures the highest security available in the marketplace that allows users to check the authenticity of their products with confidence.
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Tickets: These products can be used to get tickets to events and special events, leveraging the potential of a product for access to exclusive events.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact with their favorite brands. Their goal is to create a positive experience for people by connecting physical goods with the digital dimension and delivering a truly immersive physical experience for both fans and consumers. With the offices of Switzerland and New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.