In a bold and transformative move, the world's leading "phygital" platform collectID officially announces its transition into ZATAP it was
first announced in September as the company's new app and brand for consumers. This shift in strategy to fully transition into ZATAP for both its consumer and business operations underscores the company's commitment to changing the way consumers interact with brands environment and providing unparalleled pleasure to its users by enabling seamless connectivity between physical and digital realms.
David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's growth and says, "From our inception in 2018 to authenticate physical products on the internet, collectID has grown into something far more significant. Today, we aim to create a brand that delights users and matches our creative approach to developing "phygital" products. This has been made achieved thanks to our committed team and partners and we're excited to witness the positive impact ZATAP can have on users and businesses."
Businesses: One Tap Away from Your Customers
While the ZATAP's B2B operations continued to operate under the collectID name after announcing ZATAP at the end of September, these operations will be operating under the ZATAP Business brand. This transition reinforces ZATAP's commitment to create a unique platform for brands to engage with their consumers like never before. This technology guarantees authenticity of products and makes every product a compelling storyteller, forging more powerful bonds with customers.
The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services Helping Customers for End Users Strategy Consulting, Help with Content Production & Marketing Execution
ZATAP is poised to set the benchmark for phygital industry creating a future where products are not just authentic but also captivate. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers: One Tap Away from the ZATAP Experience
ZATAP gives consumers a revolutionary experience. ZATAP allows them to not just authenticate their products but also to immerse themselves in the distinct stories and experiences that each product offers.
Features of Owning a ZATAP Product:
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Digital Meets Physical: ZATAP bridges the gap between physical and digital worlds by providing users with an immersive experience, where users have access to special content, deals as well as rewards and utilize their products in a digital dimension (i.e. videos games).
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Authentication System: The app has a state-of-the-art authentication method that utilizes ZATAP's own proprietary technology. The system, which is made up with encrypted NFC tags as well as blockchain, provides the best security level available that is available and allows users to confirm whether they're buying genuine products without hesitation.
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Tickets: The products can be used as tickets to events or special events, using the potential of a product for access to exclusive events.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact to their favourite brands. Their mission is to make people happy by connecting physical products with the digital dimension providing a full-immersive physical experience for fans and consumers. ZATAP has the offices of Switzerland and New York City, ZATAP is a partner for global companies like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.