In a bold, transformative move, the leading "phygital" platform collectID officially announces its transformation into ZATAP that was
first launched in September as the company's new app and consumer-facing brand. This strategic shift to fully transition into ZATAP in both business and end-consumer operations reflects the company's commitment to reshaping the consumer-brand interaction landscape and bringing unparalleled joy to its users by enabling seamless connectivity between physical and digital realms.
David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's evolution in a statement that reads, "From our inception in 2018 to authenticate physical products within the digital world, collectID has grown into something far more significant. We are now working to create a brand that delights users and matches our unique approach to creating 'phygital' products. This journey has been achieved thanks to our committed team and partners and we're eager to see the positive effects ZATAP has on both the business and the end-users."
Businesses: One Tap Away from Your Customers
The ZATAP's B2B operations continued to operate under the collectID name, following the announcement of ZATAP in September, they will now change to operate as part of the ZATAP Business under the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to offer a distinctive platform that allows brands to connect with their customers in a way they have never before. The technology ensures product authenticity and turns every product into an intriguing storyteller, thereby creating stronger bonds with consumers.
The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services including Customer Support for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution
ZATAP is poised to set the industry standard for phygital creating a future where the products don't just validate but also attract. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers: One Tap Away from the ZATAP Experience
ZATAP offers consumers a revolutionary experience. The application enables them to not only authenticate the products they purchase but also to immerse themselves in the distinct stories and experiences that each product provides.
Features of Owning a ZATAP Product:
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Digital Meets Physical ZATAP bridges the gap between physical and digital worlds, providing customers with an immersive experience, where users are able to access unique content and offers, and rewards, and also use their services in the physical dimension (i.e. video games).
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The Authentication System: The application boasts a cutting-edge authentication system, leveraging ZATAP's exclusive technology. This system, built on a combination of secure NFC tags and blockchain, ensures the highest security level available on the market and allows users to confirm that they are authentic goods with confidence.
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Tickets: The products can be used to get tickets to events and special events, leveraging the potential of a product for access to exclusive events.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their goal is to create a positive experience for people by bringing physical products into the digital dimension providing a full-immersive physical experience for https://torrmuzika.ru/user/cubanlink4/ consumers and fans. ZATAP has the offices of Switzerland as well as New York City, ZATAP is a partner for global companies including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.