In a bold and transformative move, the leading "phygital" platform collectID officially announces its transition into ZATAP that was
first launched in September of this year as the company's brand-new app and
qingye.world consumer-facing brand. This shift in strategy to fully transition into ZATAP to support both business and end-consumer operations reflects the company's commitment to revolutionizing the brand-consumer interaction landscape, and bringing a new level of joy to users through seamless connectivity between the digital and physical worlds.
David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's evolution, stating, "From our inception in 2018, to authenticate physical goods within the digital world, collectID has grown into something far more significant. The company's goal is to create a brand that delights customers and is a reflection of our creative approach to developing "phygital" products. This is achieved thanks to our committed team and partners We are looking forward to seeing the positive impact ZATAP has on the business and the end-users."
Businesses: One Tap Away from Your Customers
The company's B2B operations continued to operate under the collectID name following the announcement of ZATAP on September 1, they will change to operate as part of the ZATAP Business under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to provide a unique platform for brands to interact with their customers in a way they have never before. The technology assures authenticity of the product and turns every product into an engaging storyteller, creating more powerful bonds with customers.
The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services Helping Customers for End Users Strategy Consulting, Help with Content Production & Marketing Execution
ZATAP is poised to set the benchmark for phygital industry creating a future where products not only authenticate but also attract. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP offers consumers a revolutionary experience. ZATAP allows them to not only authenticate their products but also immerse themselves in the stories and experiences that each product has to offer.
Features of Owning a ZATAP Product:
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Digital meets Physical: ZATAP bridges the gap between physical and digital worlds, providing customers with an immersive experience in which customers have access to unique content and offers, as well as rewards and utilize their products in the digital dimension (i.e. video games).
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The Authentication System: The application offers a revolutionary authentication method that utilizes ZATAP's exclusive technology. This system, made up of encrypted NFC tags and blockchain, provides the best security available on the market, allowing users to verify that they are authentic goods with confidence.
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Tickets: The products can be used to get tickets to events and special events, leveraging the power of a product for exclusive access.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact to their favourite brands. Their mission is to make people happy by bringing physical products into the digital dimension providing a full-immersive physical experience for consumers and fans. ZATAP has offices in Switzerland in Switzerland and New York City, ZATAP is a partner for global companies such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.