In a bold and transformative move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP, which was
first launched in September as a brand new app and consumer-facing brand. This strategic shift to fully move to ZATAP for both its business and consumer operations underscores the company's commitment to reshaping the consumer-brand interaction landscape and bringing unparalleled joy for users with seamless integration between the digital and physical realms.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm about the company's development, stating, "From our inception in the year 2018 to verify physical items on the internet, collectID has grown into something more profound. We are now working to build a brand that is a source of joy for consumers and resonates with our creative approach to developing "phygital" products. This is achieved thanks to our committed team and our partners We are excited to witness the positive effects ZATAP will have on businesses and end-users."
Businesses Just One Tap Away From Your Customers
While the company's B2B operations continued under the collectID name following the announcement of ZATAP at the end of September, these operations are now set to transition to operate within ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to offer a distinctive platform for brands to engage with their customers like never before. The technology assures authenticity of the product and turns every product into an engaging storyteller, creating more powerful bonds with customers.
The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services including Customer Support for End Users Strategy Consulting, Help with Content Production & Marketing Execution
ZATAP is set to establish the standard for phygital products in the market creating a future where products not only authenticate but also excite. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers: One Tap Away from the ZATAP Experience
ZATAP gives consumers an experience that is revolutionary. The application enables them to not only authenticate the products they purchase but also get absorbed in the distinct stories and experiences that each product provides.
Features of Owning a ZATAP Product:
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Digital meets Physical: ZATAP is a bridge between physical and digital worlds, providing customers with an immersive experience where customers have access to exclusive content, offers, and rewards and use their products in a digital dimension (i.e. video games).
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The Authentication System: The application offers a revolutionary authentication system, leveraging ZATAP's own proprietary technology. This system, made up with encrypted NFC tags and blockchain ensures the highest level of security in the marketplace, allowing users to verify that they are authentic merchandise with complete confidence.
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Tickets: These products can be used to obtain an entry ticket to venues and special events, leveraging the power of a ticket to gain access only.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact with their favorite brands. Their aim is to delight customers by connecting physical products with the digital world providing a full-immersive physical experience for consumers and fans. With offices in Switzerland as well as New York City, ZATAP is a partner for global companies including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.