In a bold, transformative move, leading "phygital" platform collectID officially announces its transition into ZATAP, which was
first launched in September as the company's new app and brand for consumers. The strategic decision to completely move to ZATAP in both consumer and business operations reflects the company's commitment to changing the way consumers interact with brands landscape, and bringing a new level of joy to its users by enabling seamless integration between the digital and physical realms.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's evolution in a statement that reads, "From our inception in the year 2018 to verify physical items on the internet, collectID has grown into something much more substantial. The company's goal is to create a brand that delights customers and is a reflection of our creative approach to developing 'phygital' products. This has been made achieved thanks to our committed team and our partners We are excited to witness the positive effects ZATAP can have on the business and the end-users."
Businesses one tap away from Your Customers
The company's B2B operations continued under the collectID name following the announcement of ZATAP at the end of September, these operations are now set to transition to operate under ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to create a unique platform that allows brands to connect with their customers in a way they have never before. This technology guarantees authenticity of products and makes every product an engaging storyteller, creating more powerful bonds with customers.
The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: www.pathofthesage.com EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services Helping Customers for End Users and Strategy Consulting, as well as assistance with Content Production & Marketing Execution
ZATAP is poised to set the standard for phygital products in the market, shaping a future where products not only authenticate but also captivate. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers are just one tap away from the ZATAP Experience
ZATAP provides consumers with an innovative experience. ZATAP allows them to not only authenticate their products but also immerse themselves in the unique stories and experiences each product has to offer.
Features of Owning a ZATAP Product:
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Digital Meets Physical ZATAP connects physical and digital worlds by providing users with an immersive experience where customers are able to access unique content and offers, and rewards, and also use their products in the virtual dimension (i.e. gaming on video).
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Authentication System: The app has a state-of-the-art authentication system that is based on ZATAP's own proprietary technology. This system, powered by a combination of encrypted NFC tags as well as blockchain, ensures the highest level of security that is available that allows users to check that they are authentic products without hesitation.
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Ticketing: Products may be used as an entry ticket to venues and other special events, making use of the power of a ticket for access to exclusive events.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their goal is to make people happy by connecting physical products with the digital world, creating an immersive phygital experience for fans and consumers. With the offices of Switzerland and New York City, ZATAP is a partner for global companies including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.