In a bold, transformative move, the leading "phygital" platform collectID officially announces its evolution into ZATAP it was
first announced in September as the company's new app and brand for consumers. This strategic shift to fully move to ZATAP for both its business and consumer operations reflects the company's commitment to revolutionizing the brand-consumer interaction landscape, and bringing a new level of joy for users with seamless integration between the digital and physical realms.
David Geisser, CEO and co-founder of collectID is expressing his excitement about the company's development and says, "From our inception in 2018 to authenticate physical products within the digital world, collectID has grown into something more profound. We are now working to create a brand that is a source of joy for customers and is a reflection of our unique approach to creating 'phygital' products. This journey has been possible because of our dedicated team and our partners, and we are eager to see the positive impact ZATAP will have on both the business and the end-users."
Businesses: One Tap Away from Your Customers
The company's B2B operations continued under the collectID name following the announcement of ZATAP at the end of September, these operations will now be operating within ZATAP Business. ZATAP Business umbrella. The change demonstrates ZATAP's desire to provide a unique platform for brands to interact with their customers like never before. This technology guarantees authenticity of products and makes every product a compelling storyteller, forging more powerful bonds with customers.
The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services including Customer Support for End Users and Strategy Consulting, as well as assistance with Content Production & Marketing Execution
ZATAP is poised to set the industry standard for phygital and is paving the way for a future in which the products don't just validate but also attract. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP provides consumers with an innovative experience. The app allows users to not just authenticate their products but also get absorbed in the unique stories and experiences each product provides.
Features of Owning a ZATAP Product:
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Digital Meets Physical: ZATAP bridges the gap between physical and ezproxy.cityu.edu.hk digital worlds, offering users an immersive experience where customers have access to unique content and offers, as well as rewards and utilize their products in a physical dimension (i.e. video games).
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The Authentication System: The application has a state-of-the-art authentication system, leveraging ZATAP's proprietary technology. This system, built on a combination with encrypted NFC tags as well as blockchain guarantees the highest security available that is available and allows users to confirm that they are authentic products with confidence.
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Ticketing: Products may be used to obtain an entry ticket to venues and special events, leveraging the potential of a product for access to exclusive events.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact to their favourite brands. Their mission is to delight customers by connecting physical products with the digital realm, creating an immersive phygital experience for consumers and fans. ZATAP has offices in Switzerland and New York City, ZATAP works with businesses globally like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.