Content creation can be seriously hard work. According to Zazzle Media, 65% of marketers struggle to produce engaging content. You know, the kind of content that enhances your reputation, and makes visitors to your website want to subscribe, or even buy. It’s not just a matter of coming up with ideas; but you also have to present the content attractively. But what if you could find a content format with a proven track record, and make the creation process easy? Here’s the good news: creating an ebook offers you both of those benefits. In fact, www.amazon.com/author/stevenjroberts if you’re not creating an ebook to market your business, you’re missing a huge opportunity to get the attention of prospective customers. In the US alone, says Statista, ebooks are forecast to be an $8.6 billion dollar business by the end of 2018. And people are reading them, with 20% of readers reading more ebooks than hard copy books. A rticle was gen erat ed by GSA Content Generator Demover sion .
And although it used to be technically difficult to make an ebook, that’s no longer the case. In this article, we’re going to show you how to make an ebook in a simple five-step process that will give you an attractive ebook fast to help you wow prospective customers. But before we get to how to make an ebook, let’s take a look at some of the reasons why ebooks are such a great tool for marketers. What Is an eBook? Why Do You Need to Create an Ebook? Ready to create an ebook as a lead magnet or content upgrade? Bonus Tip: Add appropriate calls-to-action within your eBook. Q. What is Designrr? Q. Why Designrr is the best eBook software? What Is an eBook? Book, also known as an e-book or eBook, is short for "electronic book" which uses either a computer, mobile device, or eBook reader (such as Kindle) to view long-form text in a book form. It is made available in digital media, composed of text, images or both.
Why Do You Need to Create an Ebook? The best reason to create ebooks is that people read and share them. Hubspot, which is a great example of good practice in marketing, uses ebooks as lead magnets. That means they give them away free in exchange for an email address. What’s the big deal about email addresses? Most people still read email, so it’s a great way to get the opportunity to connect with visitors to your site, and possibly turn them into leads and customers. This is a pretty successful strategy for Hubspot. Their most successful ebooks get shared thousands of times, and help them generate targeted leads. Another way to use an ebook is as a content upgrade. The content upgrade strategy is usually used with blog posts, where you give away an item related to the post in exchange for an email address. Content upgrades are proven to help you grow your list and generate high-quality leads. You know where else you can use ebooks?
Slideshare‘s owned by LinkedIn and has 80 million users, making it a great place to share B2B information. A PDF ebook is the perfect format to do that, as it only takes a couple of minutes to upload one there. And, of course, creating ebooks is an excellent way to establish your expertise and authority, and to give you a resource you can send traffic to. Ready to create an ebook as a lead magnet or content upgrade? The first step in creating an ebook is to figure what your ebook is going to be about. But before you get to that, you’ll need to know who you’re writing for. If you’re already marketing, you’ll likely have some idea who you want to attract as customers. This usually involves creating buyer personas or customer avatars. You can do this by combining customer surveys and online research with data from web and social analytics.
