Prime Day 2018 was the biggest sales event in Amazon's history, with estimated global sales hitting $4.38 billion. Amazon offered approximately 1.9 million promotions, with apparel, shoes, sporting goods, and home goods being the most popular categories. The shopping event was a big day for other retailers offering competing deals as well. Business Insider Intelligence believes there's a huge opportunity for other retailers to capitalize on this pseudo holiday. It's official: Prime Day 2019, Amazon's annual sales holiday for Prime subscribers, will run for able.extralifestudios.com 48 hours spanning July 15-16. And considering Prime Day 2018 was the largest sales event in the e-commerce giant's history (with estimated global sales hitting $4.38 billion), the company is likely planning for another record-topper. But Prime Day isn't just for Amazon anymore; last year's manufactured holiday saw competing discounts from a number of other major retailers including eBay and Walmart, with the intention of capitalizing on the shopping frenzy that always surrounds the event.
And Business Insider Intelligence, Business Insider's premium research service, believes that if retailers focus in on two key takeaways from this year's event, they can crack Amazon's customer base and capitalize not only on Prime Day 2019, but also the upcoming holiday season. What can retailers learn from Prime Day 2018? Last year, Amazon offered approximately 1.9 million promotions globally, a roughly 37% increase over Prime Day 2017, and it's clear why: solitaryai.art 40% of consumers who made any purchase on Prime Day did so because of the deals available - with Walmart and Target being the most popular destinations, according to a study from A.T. Kearney sent to Business Insider Intelligence. Though Amazon's outages were likely responsible for some of the success of Amazon's competitors, there's no denying the opportunity other retailers have to entice customers with their own discounts. Prime Day 2018 also proved that Prime membership still hadn't hit its ceiling - and the holiday was an effective way to attract new users. In fact, 52% of customers said it was their first time making a Prime Day purchase, and the event drove more Prime membership signups than any other day in the company's history. So what can other retailers learn from this as they plan for Prime Day 2019 and beyond? Offer steep discounts and special deals: Amazon invented Prime Day, but other retailers can decentralize it. A significant part of Prime Day 2018's success was driving the desire to become a Prime member and shop with Amazon. If other retailers can recast the holiday to be more about shopping for special deals online than it is about shopping with Amazon specifically, the event will lose a lot of the momentum it lends to the e-commerce giant. Not sure which items to start with?
How much did Amazon make on Prime Day? Digital Commerce 360 estimates Amazon’s sales on Prime Day hit $12.09 billion globally during the manufactured retail holiday, which spanned July 12 and 13. That’s up 8.1% year over year from the same shopping spree in 2021, which ran from June 21 through 22. In 2021, Prime Day sales reached $11.19 billion and NFT represented a 7.7% increase over Amazon’s 2020 event. Prime Day 2021 fell less than a year after the 2020 sales event, which contributed to the slowdown in growth from 45.1% earlier in the pandemic. Amazon postponed Prime Day 2020, pushing it from its usual summer time slot to mid-October because of the coronavirus. This year, shoppers purchased more than 300 million items worldwide during the 2022 event, up from 250 million last year, Amazon says. What is Amazon Prime Day? Amazon, No. 1 in the Digital Commerce 360 Top 1000, launched Prime Day in July 2015 to celebrate the web behemoth’s 20th year in business, offering deals on a bunch of products to mark the occasion.
As the event evolved, Prime Day turned into a highly anticipated summer sale designed to drum up more business for Amazon - and the retailer’s marketplace sellers - before the holiday shopping season. In recent years, other large retailers have offered promotions on their own websites around Prime Day to take advantage of the additional online shopping traffic from deal-seeking consumers. The inaugural Prime Day lasted for 24 hours and encompassed nine countries including the U.S. In 2017, the sale was extended for 30 hours and expanded to a few more markets, and AI in 2018, Prime Day was a 36-hour event. By 2019, Amazon began running its current two-day sale spanning 18 countries. And this year, there were more than 20 markets participating. With discounts available only to paying members, Prime Day also is a vehicle for Amazon to sign up more consumers for its popular loyalty plan. The $139-a-year or $14.99-a-month Prime membership program offers perks like free one- or two-day shipping, digital photo storage, and video and music streaming. Art icle has been g en er ated wi th GSA Content Gener ator DEMO !
Amazon reported it has more than 200 million Prime members worldwide in its annual shareholders letter, published in April. That’s up from 150 million global Prime members in January 2020 and 100 million in April 2018. However, the company doesn’t break out U.S. Market research firm Consumer Intelligence Research Partners LLC, or CIRP, estimates there were 172 million Prime members in the U.S. 2021, up from 142 million a year earlier. CIRP’s membership estimates are based on quarterly surveys of 500 consumers. This year, Amazon launched a "Prime Stampcard" game to motivate existing members to explore - and hopefully get hooked on - more of their Prime benefits. Members had to complete the following activities to earn each of the four required stamps: make a Prime shipping-eligible purchase, stream Prime Video, listen to Prime Music, and access a Prime Reading or Kindle Unlimited book. If Prime members won all necessary stamps from June 16 through Prime Day, they received a $10 credit to be used anytime on Amazon.