class=article-title data-tb-title id=articleTitle>Cannabis gummy from Martha Stewart offers fall's favourite flavour

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Martha Stewart CBD this week released a limited-edition pumpkin spice CBD wellness gummy just in time for fall.



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"The pumpkin spice flavour signifies the beginning of the fall season and I wanted to capture this delicious moment with our CBD gummies," Stewart says of the offering meant to "make CBD convenient and tasty to enjoy, every day."







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The new pumpkin spice product joins Tropical Medley CBD Wellness Gummies and Harvest Medley CBD Wellness Gummies.


"The new flavour is a part of Martha's commitment to bringing consumers the products and flavours they love, as well as her continued partnership with Canopy Growth Corporation," notes a statement from Canopy Growth Corporation. The Smiths Falls, Ont.-headquartered cannabis and cannabinoid consumer product company's own cannabis lineup includes dried flower, oils, soft gel capsules, infused beverages, edibles and topicals.








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Citing food trend research firm Tastewise, Fast Company reported last year that the company noted there was a 45 per cent increase in consumer interest in pumpkin spice products between October 2019 and October 2020.



New pumpkin spice gummies said to be the perfect fit for fall. / Photo by Canopy Growth Corporation

The new pumpkin spice gummy is available for $34.99 on marthastewartcbd.com. Developed by Stewart, it provides 10 mg of pure CBD isolate, per Canopy's shopping site. FOX Business reports that the price is for three packs of 10 gummies.


All products in the line of BioXtrim Gummies Stiftung Warentest "combine gourmet flavours with the purest, safest CBD isolate, derived from 100 per cent natural U.S. hemp," the site states.


Flavours of some of the other wellness products available from Martha Stewart CBD include berry, tropical medley, harvest medley and citrus.



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The Martha Stewart brand is owned by Marquee Brands.


Earlier in 2022, Stewart undertook her cannabis brand's first-ever category expansion by launching a trio of CBD topical creams.



Martha Stewart with the new line of Martha Stewart CBD Wellness Topicals. / Photo by CNW Group/Canopy Growth Corporation

The three creams — available in 20ml, 50ml and 150ml sizes — are formulated to help improve daily well-being through better sleep, less stress and fewer aches and pains. And just like the importance of taste with CBD gummies, the smell of the topics is meant to be pleasant and is by design.


"The new line uses cutting-edge aroma-technology proven to activate key areas of the brain to induce mood state change around the areas of relaxation, reduced anxiety, emotion and memory," claimed the statement announcing the launch.


Although Stewart does not smoke weed — she has said the last joint she has was back in 1972 — her belief in CBD and its potential is strong.


In 2020, the lifestyle maven told the New York Times she has popped about 20 CBD gummies and felt great, reporting she simply felt very relaxed.


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