In a bold and revolutionary move, leading "phygital" platform collectID officially announces its transformation into ZATAP it was
first introduced in September of this year as the company's brand-new app and consumer-facing brand. The strategic decision to completely move to
ZATAP in both business and consumer operations reflects the company's commitment to revolutionizing the brand-consumer interaction landscape and bringing unparalleled joy to users through seamless integration between the digital and physical worlds.
David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's evolution, stating, "From our inception in 2018 to authenticate physical products within the digital world, collectID has grown into something much more substantial. Today, we aim to build a brand which delights users and matches our creative approach to developing physical products. This has been made achieved thanks to our committed team and our partners We are excited to witness the positive impact ZATAP has on users and businesses."
Businesses one tap away from Your Customers
While the ZATAP's B2B operations continued to operate under the collectID name after announcing ZATAP on September 1, they will be operating within ZATAP Business. ZATAP Business umbrella. This shift demonstrates ZATAP's determination to offer a distinctive platform that allows brands to connect with their customers like never before. The technology assures authenticity of the product and makes every product an engaging storyteller, creating stronger bonds with consumers.
The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services Helping Customers for End Users and Strategy Consulting, as well as assistance with Content Production and Marketing Execution
ZATAP is set to establish the standard for phygital products in the market creating a future where products are not just authentic but also excite. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers are just one tap away from the ZATAP Experience
ZATAP provides consumers with a revolutionary experience. The application enables them to not only authenticate their products but also immerse themselves in the distinct stories and experiences each product provides.
Features of Owning a ZATAP Product:
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Digital Meets Physical ZATAP bridges the gap between physical and digital worlds, offering users an immersive experience, where users have access to special content, deals and rewards and use their products in a digital dimension (i.e. video games).
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Authentication System: The app boasts a cutting-edge authentication method that utilizes ZATAP's proprietary technology. This system, built on a combination of encrypted NFC tags as well as blockchain provides the best level of security in the marketplace and allows users to confirm whether they're buying genuine products with complete confidence.
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Tickets: The products can be used to get tickets for entry into venues and special events, leveraging the potential of a product to gain access only.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their mission is to delight customers by bringing physical products into the digital dimension and delivering a truly immersive physical experience for both fans and consumers. With headquarters in Switzerland and New York City, ZATAP collaborates with companies around the world such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.