In a bold and transformative move, the leading "phygital" platform collectID officially announces its evolution into ZATAP it was
first launched in September as the company's new app and brand for consumers. This shift in strategy to fully transition into ZATAP in both business and consumer operations is a sign of the company's dedication to changing the way consumers interact with brands environment and providing unparalleled pleasure to users through seamless connectivity between the digital and physical worlds.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's evolution, stating, "From our inception in 2018, to authenticate physical goods in the digital realm, collectID has grown into something far more significant. The company's goal is to build a brand that brings joy to consumers and resonates with our unique approach to creating 'phygital' products. This has been made possible thanks to our dedicated team and our partners and we're looking forward to seeing the positive effects ZATAP can have on both users and businesses."
Businesses one tap away from Your Customers
The ZATAP's B2B operations continued under the collectID name after announcing ZATAP in September, they will transition to operate under the ZATAP Business under the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to offer a distinctive platform for brands to interact with their consumers like never before. This technology guarantees authenticity of products and makes every product an intriguing storyteller, thereby creating more powerful bonds with customers.
The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services Helping Customers for End Users and Strategy Consulting, as well as assistance in Content Production and Marketing Execution
ZATAP is poised to set the benchmark for phygital industry, shaping a future where the products don't just validate but also captivate. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP provides consumers with an innovative experience. The application enables them to not only authenticate the products they purchase but also immerse themselves in the distinct stories and experiences that each product offers.
Features of Owning a ZATAP Product:
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Digital meets Physical: ZATAP is a bridge between the physical and digital worlds, offering users an immersive experience in which customers are able to access unique content and offers as well as rewards and utilize their products in the physical dimension (i.e. gaming on video).
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Authentication System: The app boasts a cutting-edge authentication method that utilizes ZATAP's exclusive technology. The system, which is made up of secure NFC tags and blockchain, guarantees the highest security level available in the marketplace, allowing users to verify whether they're buying genuine merchandise without hesitation.
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Tickets: These products can be used as tickets to events and other special events, making use of the power of a ticket for access to exclusive events.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their aim is to delight customers by bringing physical products into the digital world and delivering a truly immersive physical experience for both fans and consumers. ZATAP has the offices of Switzerland in Switzerland and New York City, ZATAP works with businesses globally including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.