We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. If your local library is currently closed, this massive collection of books is the next best thing. Think of it as a community library, but just for Prime members! FYI, non-members can get in on this perk and others (like Prime Video streaming, member-exclusive Deals (styledrops.shop), Amazon Music streaming, and more) by signing up for a free 30-day trial. To access the collection, simply log into your Prime account and head to the Prime Reading page. You'll need to download Amazon's free Kindle app, which you can set up on your Kindle, tablet, or cell phone - no Amazon device required. There you'll find all sorts of titles, including classics, nonfiction, children's books, and more. Harry Potter and the Sorcerer's Stone by J.K. And if you're not sure where to start, take a cue from Amazon's latest showcase that celebrates Women's History Month. It features hand-picked 32 works from female authors spanning all subjects. Browse the entire selection through the Prime Reading library, or pick one from the curated list right here. Do you love a good deal? Sign up for PEOPLE's Shopping newsletter to stay up-to-date on the latest sales, plus celebrity fashion, home decor and more. And check out PEOPLE's Coupons page for even more discounts.
How much did Amazon make on Prime Day? Digital Commerce 360 estimates Amazon Fashion’s sales on Prime Day hit $12.09 billion globally during the manufactured retail holiday, which spanned July 12 and 13. That’s up 8.1% year over year from the same shopping spree in 2021, which ran from June 21 through 22. In 2021, shoes Prime Day sales reached $11.19 billion and represented a 7.7% increase over Amazon Fashion’s 2020 event. Prime Day 2021 fell less than a year after the 2020 sales event, which contributed to the slowdown in growth from 45.1% earlier in the pandemic. Amazon postponed Prime Day 2020, pushing it from its usual summer time slot to mid-October because of the coronavirus. This year, shoppers purchased more than 300 million items worldwide during the 2022 event, up from 250 million last year, Amazon says. What is Amazon Prime Day? Amazon, No. 1 in the Digital Commerce 360 Top 1000, launched Prime Day in July 2015 to celebrate the web behemoth’s 20th year in business, offering deals on a bunch of products to mark the occasion.
As the event evolved, Prime Day turned into a highly anticipated summer sale designed to drum up more business for Amazon - and the retailer’s marketplace sellers - before the holiday shopping season. In recent years, other large retailers have offered promotions on their own websites around Prime Day to take advantage of the additional online shopping traffic from deal-seeking consumers. The inaugural Prime Day lasted for 24 hours and encompassed nine countries including the U.S. In 2017, the sale was extended for 30 hours and expanded to a few more markets, and in 2018, Prime Day was a 36-hour event. By 2019, Amazon began running its current two-day sale spanning 18 countries. And this year, there were more than 20 markets participating. With discounts available only to paying members, Prime Day also is a vehicle for Amazon to sign up more consumers for its popular loyalty plan. The $139-a-year or $14.99-a-month Prime membership program offers perks like free one- or two-day shipping, digital photo storage, and beauty video and music streaming.
Amazon reported it has more than 200 million Prime members worldwide in its annual shareholders letter, published in April. That’s up from 150 million global Prime members in January 2020 and 100 million in April 2018. However, the company doesn’t break out U.S. Market research firm Consumer Intelligence Research Partners LLC, or CIRP, estimates there were 172 million Prime members in the U.S. 2021, up from 142 million a year earlier. CIRP’s membership estimates are based on quarterly surveys of 500 consumers. This year, Amazon launched a "Prime Stampcard" game to motivate existing members to explore - and hopefully get hooked on - more of their Prime benefits. Members had to complete the following activities to earn each of the four required stamps: make a Prime shipping-eligible purchase, stream Prime Video, listen to Prime Music, and access a Prime Reading or Kindle Unlimited book. If Prime members won all necessary stamps from June 16 through Prime Day, they received a $10 credit to be used anytime on Amazon.
The Prime program already has notoriously high retention rates, but with fees recently having gone up, Amazon likely wanted to remind members of all of the perks that come with that price tag. Historically, Prime Day has been a chance for Amazon to heavily promote its own products, like its Alexa-enabled devices. Those gadgets usually make the retailer’s list of Prime Day bestsellers each year. But for the past few years, Amazon has invested more heavily in spotlighting marketplace sellers in their deals. And it’s paying off for third-party merchants participating in the sale. Sales of marketplace products grew 11.7% year over year, up from 10.4% during Prime Day 2021, according to early Digital Commerce 360 estimates. That’s also significantly higher than the 6.1% increase in 2022 of Amazon’s own products, which include its private-label goods. "This year was the biggest Prime Day event for Amazon’s selling partners, most of whom are small and medium-sized businesses, whose sales growth in Amazon’s store outpaced Amazon’s retail business," Amazon said in a press release. Post has been generated with G SA Conte nt Generator DEMO.