The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you! How Can I Use Amazon Advertising Stats to Manage My PPC? Understanding Amazon PPC statistics and trends helps you be a better Amazon PPC-er by giving you an understanding of what’s happening market-wide and not just your niche, thus allowing you to avoid false positives and any data misunderstandings. In this episode, Stephen Noch of Ocean PPC and Michael dissect advertising trends from the last year and offer strategies for making the most of the new intel. Take notes, and optimize accordingly! We’ll see you in The PPC Den! Highlights 0:00 What to expect in this episode 2:30 Small talk: Mike is a new dad! Post was generat ed by GSA Conte nt G ener ator Demover sion.
California is cold! 4:15 Amazon PPC Stats Overview 6:20 How does Amazon PPC data impact your work? 10:37 Amazon PPC Stats Trend: Average Order Value Decrease 13:20 Amazon PPC Stats Trend: Cost Per Click Decrease 14:08 Amazon PPC Stats Trend: ACOS Invariable 17:16 Takeaways & strategies with Amazon Stats Trends 20:49 Summary of Marketplace Month-by-Month Analysis 21:49 New: Amazon Stats Day of the Week Analysis 27:56 Slash PPC bids on Amazon Friday End-Of Day? 31:57 Amazon Highest AOV Days on Average 33:52 Amazon PPC Stats Trend: Campaign Types 44:20 Your homework: Optimize accordingly If you like what you hear, leave us a video review! We might share it on the show. Resources & Links Where to find Stephen, Ocean PPC Amazon Advertising Stats Why Should I Optimize Prices on Amazon Deals Advertising? How Do I Fix My Decreasing Conversion Rate on Amazon? How Do I Evaluate Amazon Buyers’ Activity After Black Friday- Cyber Monday? If you want to increase revenue and net units sold by more than 150% like one of our clients, you’ll need to take your Amazon management to the next level.
Michael Tejeda explains the strategy shift he used to rank multiple products in Amazon’s top 10, including reconsidering all of their SEO, managing each product’s parentage, taking advantage of lightning deals, and nitty-gritty PPC work, like campaign structure fine-tuning and high-levels of campaign segmentation. We’ll see you in The PPC Den! Highlights 0:00 What to expect in this episode 2:42 BSR Case Study Update: 4 Products in the Top 10 7:54 Shifted strategy: SEO on Front End 11:26 Managing product parentage 14:08 On couponing & lightning deals 15:25 Campaign structure intricacies to monitor 21:50 Complex campaign segmentation 24:22 What would happen if we optimize fewer campaigns? 28:39 Your homework: What to do now If you like what you hear, leave us a video review! We might share it on the show. Resources & Links How Do I Use Amazon BSR to Increase My Rankings and Sales (https://www.feelingcutelol.com)? Case Study: How Do I Recover From an Amazon BSR Low Ranking? How Do I Create Data-Driven and Well-Driven Optimized Amazon Product Pages?
The A-Z of Amazon SEO and How to Rank Your Product on Amazon Deals How Do I Optimize My Amazon Campaign Structure? Odds are, your approach to product targeting has been wrong. Don’t worry. We have everything you need to know about product targeting in today’s jam-packed episode on the subject. Mike and Stephen take a deep dive into five things Amazon sellers don’t know about product targeting and share their strategies for effective product and keyword targeting. This episode is a re-release of one of our most popular episodes. Please note the resources and link section for any relevant updates, such as expanded product targeting and the latest bulk files update. We’ll see you in the Badger Den! Highlights 0:00 Nancy shares what to expect in this episode 2:20 How you THINK product targeting works 4:50 1st Thing You Didn’t Know: What product targeting actually is 11:44 2nd Thing You Didn’t Know: Only at ad-group level 15:48 3d Thing You Didn’t Know: Auto-campaigns are weird 19:54 4th Thing You Didn’t Know: Sponsored Display & product targeting 22:38 5th Thing You Didn’t Know: Formatting ASINs in bulk operations 26:32 Quick episode recap & summary 28:05 Deep cut, having fun, & hanging out If you like what you hear, leave us a video review!
We might share it on the show. Resources & Links Amazon’s New Expanded Product Targeting: How Do I Make the Most of It? How to Triple CVR with Amazon Retargeting Ads What Brand Halo? Amazon’s new Sponsored Brands Attributed Purchase Report doesn’t perform miracles like telling you which keywords directly led to which purchase, but it does move us closer in that direction because it offers a lens into how people interact with your creatives. Michael and Brent Zahradnik, of AMZ Pathfinder, explain everything you need to know about this new report, how to make the most of it, how it implicates Total ACOS, and more. We’ll see you in The PPC Den! Highlights 0:00 What to expect in this episode 2:20 Small talk: Swiss Army stable boy uniform 4:35 New report: Sponsored Brands Attributed Purchase Report 5:56 Where to find this new report & why it exists 12:35 What does Brand Halo have to do with it? 13:27 Breakdown of attribution type & purchase ASIN 16:30 How are consumers reacting to your creatives? 19:04 Action item: Insights from The Pivot Table 27:12 What this report is still lacking 32:04 How this implicates Total ACOS 35:04 Your homework: What to do now If you like what you hear, leave us a video review!