GoFundMe Charity is Shutting Down, Here’s what that Means for Nonprofits

Question

GoFundMe Charity is permanently shutting down later this year. Here’s what this means for nonprofits, and how GoFundMe Charity users can regain what they’re losing. On February 10, 2021, GoFundMe announced that they are shuttering their nonprofit-specific fundraising platform. GoFundMe Charity was launched November 2019, and will permanently close on September 30, 2021. Understandably, that has left many nonprofits who had chosen GoFundMe Charity as their platform concerned about their future fundraising efforts. Here’s what the end of GoFundMe Charity means for nonprofits. On September 30, 2021, GoFundMe Charity will shutter its operations and cease fundraising. Nonprofits are instead encouraged to use GoFundMe’s general platform, which has largely consisted of personal fundraisers. Some important functions on the charity platform will cease as early as March, leaving many nonprofits in the lurch. When the nonprofit fundraising platform was launched, they promised to "give charities of all sizes access to enterprise-level fundraising software and new features, powered by the social fundraising expertise of GoFundMe." This announcement means that nonprofits will simply be able to sign to use the same fundraising tools that individuals have been using for years to find help with medical and living expenses. This post has been created wi​th t᠎he ᠎help of GSA Content  Gener​at​or ᠎DEMO!

The company will not be offering to help nonprofits migrate to the GoFundMe platform, according to its release. Changes are coming very soon. March 31, 2021: The platform will end all third-party integrations, such as Salesforce and MailChimp. June 30, 2021: Final day to create a fundraiser on the nonprofit platform. September 30, 2021: Last day for any donation activity, all recurring donations will cease after this point, buttons will no longer function. December 31, 2021: Last day for nonprofits to access their donor data. Donor data after this point will be gone permanently. There is no migration help for nonprofit organizations using GoFundMe Charity. GoFundMe will simply shut down their operations and limit access to its features. GoFundMe will not move any fundraising campaigns over to the general GoFundMe platform. And they won’t help them migrate data over, either. A global pandemic and recession have already upended nonprofit fundraising. And now, nonprofits will have to manage this change on their own.

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Technology can be an unstable landscape, and sometimes these things happen. But for the nonprofit sector, taking the time to settle into a new platform, set up integrations, and start using a set of fundraising tools to manage donor data is a big commitment. So, the biggest concern for us at Mightycause and the nonprofits affected by this announcement is: What are we losing? Well, as it turns out, nonprofits using GoFundMe Charity are losing a lot. The biggest selling point of GoFundMe Charity were its integrations. They offered integrations with Salesforce and MailChimp. And in just over a month, those integrations will no longer be supported. So, even though organizations theoretically have months to continue fundraising on the platform, the reality is that their data management will be upended and their platform will become less usable in short order. For nonprofits, donor information is precious. Each piece of donor data is an opportunity to cultivate a lasting, beauty (furnituresales.shop) fruitful relationship with someone who cares about their cause.

GoFundMe Charity will stop processing donations on September 30, 2021. Then, nonprofits will then have a few months to export their donor data and manually migrate it elsewhere. After June 30, 2021, nonprofits on GoFundMe Charity won’t be able to start any new campaigns. And because of that, nonprofits have just a few months to find a new fundraising solution, when they should be concentrating on their spring campaign. Technically, everyone has until September 30th to fundraise, but because they’re ending third-party integrations and the creation of new campaigns well before then, it forces nonprofits to make a decision about where to fundraise soon. The good news is that there is a fundraising option that is ready to welcome castaways from GoFundMe Charity with open arms (and a special promotion). Mightycause was built for nonprofit fundraising from they very beginning, unlike GoFundMe. Serving the nonprofit sector is the core of our company. It is what we did first, and it’s what we continue to do best.

And nonprofits can invest the time and effort in using Mightycause without worrying about us jumping ship. Mightycause is privately held, and not beholden to venture capitalists, so we’re able to focus on providing the best products and service possible for nonprofits. We aren’t going anywhere. And we’re here for your nonprofit. We’ve got the features your nonprofit needs, as well as a special offer. Mightycause has everything nonprofits need to fundraise, manage donors, and grow their organizations. We’re an all-in-one fundraising suite with plans to suit every nonprofit and every budget. We’ve got donation solutions for Sales every purpose, so your nonprofit never misses a donation. On Mightycause, you can choose from a donation button, an embeddable donation widget that allows users to complete donation without ever leaving your website, full donation forms, and Text-to-Give. Donors can set up recurring donations, and you have the flexibility to collect the data you need from your donors.