If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. 0.99 per month. Existing customers can add on the benefit, and new college students who haven’t yet tried Prime Student can sign up for a six-month trial here, and get access to the streaming service. Music Unlimited is Amazon’s paid music service and answer to Spotify Premium and Apple Music; it normally costs $7.99 a month for Prime members, and $9.99 for non-Prime members. The service offers over 50 million songs, playlists, and stations, which can be used with Alexa-enabled speakers, along with iOS and Android devices through the Amazon Music App. After the free six-month trial ends, Amazon’s Prime Student membership is normally $6.49 a month, which is still a 50 percent discount compared to a regular Prime membership. With the $1 Music Unlimited add-on, that would put the streaming service at $7.49 for students, which is slightly more expensive than Apple Music and Spotify’s $5 a month plan for students. Spotify’s student plan even includes Showtime and Hulu, making the bundle a great deal for college students. This art icle has been done with GSA C onte nt Gener ator Demoversion!
How much did Amazon make on Prime Day? Digital Commerce 360 estimates Amazon’s sales on Prime Day hit $12.09 billion globally during the manufactured retail holiday, which spanned July 12 and 13. That’s up 8.1% year over year from the same shopping spree in 2021, which ran from June 21 through 22. In 2021, Prime Day sales reached $11.19 billion and represented a 7.7% increase over Amazon’s 2020 event. Prime Day 2021 fell less than a year after the 2020 sales event, which contributed to the slowdown in growth from 45.1% earlier in the pandemic. Amazon postponed Prime Day 2020, pushing it from its usual summer time slot to mid-October because of the coronavirus. This year, shoppers purchased more than 300 million items worldwide during the 2022 event, up from 250 million last year, Amazon says. What is Amazon Prime Day? Amazon, No. 1 in the Digital Commerce 360 Top 1000, launched Prime Day in July 2015 to celebrate the web behemoth’s 20th year in business, offering deals on a bunch of products to mark the occasion.
As the event evolved, Prime Day turned into a highly anticipated summer sale designed to drum up more business for Amazon - and the retailer’s marketplace sellers - before the holiday shopping season. In recent years, other large retailers have offered promotions on their own websites around Prime Day to take advantage of the additional online shopping traffic from deal-seeking consumers. The inaugural Prime Day lasted for 24 hours and encompassed nine countries including the U.S. In 2017, the sale was extended for 30 hours and expanded to a few more markets, and in 2018, Prime Day was a 36-hour event. By 2019, Amazon began running its current two-day sale spanning 18 countries. And this year, there were more than 20 markets participating. With discounts available only to paying members, Prime Day also is a vehicle for Amazon to sign up more consumers for its popular loyalty plan. The $139-a-year or $14.99-a-month Prime membership program offers perks like free one- or two-day shipping, digital photo storage, and video and music streaming.
Amazon reported it has more than 200 million Prime members worldwide in its annual shareholders letter, published in April. That’s up from 150 million global Prime members in January 2020 and 100 million in April 2018. However, the company doesn’t break out U.S. Market research firm Consumer Intelligence Research Partners LLC, or CIRP, estimates there were 172 million Prime members in the U.S. 2021, up from 142 million a year earlier. CIRP’s membership estimates are based on quarterly surveys of 500 consumers. This year, Amazon launched a "Prime Stampcard" game to motivate existing members to explore - and hopefully get hooked on - more of their Prime benefits. Members had to complete the following activities to earn each of the four required stamps: make a Prime shipping-eligible purchase, stream Prime Video, listen to Prime Music, and access a Prime Reading or Kindle Unlimited book. If Prime members won all necessary stamps from June 16 through Prime Day, they received a $10 credit to be used anytime on Amazon.