Online Shopping Figures For the UK
Since its humble beginnings the market for online shopping has continued to grow. This is evident especially in the UK, where ecommerce represents 20% of retail sales.
Many consumers use online shopping to research brands before making a purchase, and 45% like to "buy online, pick up in store". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should pay attention to.
1. Retail sales online in the UK
There's no denying that online sales of merchandise have increased significantly in the UK in recent years. In fact, according to 2023's statistics the B2C market for e-commerce is set to hit almost $120 billion by next year. This growth is due to shifting consumer habits and the adoption of digital transformation technologies by retailers. As a result bricks and mortar stores are seeing a decline in popularity as more shoppers prefer online stores for their purchases.
With this in mind, it's essential for both pureplay and omni channel retailers to understand what drives customers to purchase online. We've collected statistics and figures for retail sales that are both eye opening and revealing to help you.
Fashion is the most favored retail industry in the UK, accounting for 28 percent of all online sales. This is likely due to the wide variety of items and the convenience of trying on clothes without leaving the house. Electronics is second with 16% of the sales made through e-commerce. This is probably due to the constant demand for new technology as well as the desire to stay current with the most recent technology. Leisure and hobbies are also a popular purchase on the internet, accounting for 15% of all online sales.
When asked what drives shoppers to shop online, 57 percent of UK consumers said convenience was the main reason. In addition, 48% of them cited price comparison, while 37% said they were seeking discounts or special deals. These findings suggest that consumers in the UK are less driven by price than their European counterparts and are more focused on convenience and a large variety of products.
2. Online shopping in the UK
Shopping online is a common aspect of life for a lot of UK residents. About half of UK residents aged 65 and older have made an online purchase in the last year. Shoppers can pick from a range of payment options and also decide when and how they want their items delivered.
Price, convenience and accessibility are among the top reasons why shoppers shop online. In fact, 57% of people cite convenience as their main reason to shop online. Additionally, 48% of them cited lower prices while 37% cited a wider selection of choices.
Online shopping habits of UK customers are also becoming increasingly environmentally conscious. For example 79 percent of UK online shoppers report that they recycle boxes and other packaging materials from their purchases. They might even take action if think their purchases aren't being delivered in environmentally friendly packaging.
In addition to lessening their impact on the environment, some customers are also seeking to make their shopping experiences more personal. For example 35% of UK customers have purchased clothing or footwear from a retailer with their size information stored on the file. This lets them to skip the return process, and get what they need faster.
Interestingly, UK customers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be because they are more used to the slow delivery times and have a better understanding of how long it takes for an item to be delivered in the mail.
3. Online shopping in the UK according to age group
Shopping online is extremely popular in the UK. The most popular items to purchase are clothes and accessories, followed by groceries, and finally media such as music and movies. Shopping online is extremely popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is because people find these sales convenient. Online comparisons of products and prices are also possible when purchasing these items.
It is important to know that online shoppers come from a variety of backgrounds. This makes it essential for online retailers to know the type of customer they are seeking when they purchase products. It is also essential to know how much time each segment of customers spends online. The younger generation, for instance is more likely to use mobile devices to shop than other groups. This is because the younger generation is less time-conscious, and will use several devices to accomplish online tasks.
Older generations tend to be more cautious in their buying habits and less influenced by online advertising. They also prefer to go to shops in the high street to touch and feel products before making a final decision. However, this doesn't mean they won't shop online. The convenience and ease of online shopping are still appealing.
A second interesting factor to consider when shopping online is the fact that older generations are more likely than younger generations to expect and expect free shipping on all of their purchases. In addition they tend to drop their shopping carts if they think that shipping costs are prohibitive. In addition, 61% of over 55s claim that they will add more items to their cart in order to meet a free delivery threshold.
4.
online shopping figures uk shopping in the UK according to gender
Women and men in the UK are equally likely to purchase products online. However, women are more likely to make big purchases, like furniture or electrical appliances, than men. Both groups are also more likely to shop for fashion,
online shopping figures uk health and beauty, home and
Online Shopping Figures Uk garden, and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by how a retailer responded to the COVID-19 pandemic, with 69% of them seeking out brands that are supportive of and collaborate with their local communities.
Shoes and clothing are among the most popular products for online shopping in the UK. In fact, 62 percent of British women who shop online purchased these items by the year 2020. Online sales aren't only limited to clothing. Other products such as jewellery, kitchenware and sports equipment are also available.
This is why online shopping is becoming increasingly popular as a method to get the best deals on these items. In fact, some experts predict that e-commerce sales will account for nearly one third of all retail sales in 2024.
Some retailers are struggling with the rise of online shopping while others are thriving. Online sales are growing in health and wellness, home and garden, and consumer electronic.
The trend of purchasing online for these items is likely to continue to expand in the coming years. As the number of internet users increases it is expected that online shopping will become more popular in the near future. With the increasing popularity of this method of shopping, it's essential for retailers to make sure their websites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK
which supermarket is best for online shopping one of the most important European eCommerce markets. The majority of its customers are influenced convenience, price and a wide range of products when they shop online. These factors make it a great location for retailers looking to improve their web presence and provide an easy shopping experience.
In the COVID-19 pandemic, online sales grew dramatically because consumers were looking for secure and convenient options for shopping.