In a bold, transformative move, leading "phygital" platform collectID officially announces its transformation into ZATAP that was
first launched in September as the company's new app and consumer-facing brand. This strategic shift to fully move to ZATAP in both business and consumer operations underscores the company's commitment to changing the way consumers interact with brands environment and providing unparalleled pleasure to its users by enabling seamless connectivity between physical and digital realms.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's evolution in a statement that reads, "From our inception in 2018 to authenticate physical products on the internet, collectID has grown into something more profound. The company's goal is to build a brand which is a source of joy for users and matches our unique approach to creating physical products. This journey has been achieved thanks to our committed team and our partners, and we are excited to witness the positive impact ZATAP can have on both the business and the end-users."
Businesses one tap away from Your Customers
The ZATAP's B2B operations continued to operate under the collectID name following the announcement of ZATAP at the end of September, these operations are now set to be operating as part of the ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to offer a distinctive platform that allows brands to connect with their customers in a way they have never before. The technology assures authenticity of the product and turns every product into an intriguing storyteller, thereby creating stronger bonds with customers.
The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services including Customer Support for End Users Strategy Consulting, Help with Content Production & Marketing Execution
ZATAP is poised to set the standard for phygital products in the market creating a future where the products don't just validate but also attract. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP offers consumers an innovative experience. The app allows users to not only authenticate the products they purchase but also get absorbed in the stories and experiences each product provides.
Features of Owning a ZATAP Product:
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Digital Meets Physical: ZATAP connects the digital and physical worlds, providing customers with an immersive experience in which customers have access to unique content and offers and rewards and use their products in the physical dimension (i.e. gaming on video).
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The Authentication System: The application has a state-of-the-art authentication method that utilizes ZATAP's exclusive technology. This system, built on a combination of secure NFC tags as well as blockchain, guarantees the highest security level available in the marketplace, allowing users to verify that they are authentic goods with complete confidence.
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Tickets: These products can be used to get tickets for entry into venues or special events, using the power of a product to gain access only.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact with their favorite brands. Their goal is to delight customers by connecting physical products with the digital world, creating an immersive phygital experience for both fans and consumers. With headquarters in Switzerland as well as New York City, ZATAP collaborates with companies around the world including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.