In a bold and transformative move, the world's leading "phygital" platform collectID officially announces its transition into ZATAP, which was
first introduced in September as the company's new app and brand for consumers. This strategic shift to fully change to ZATAP for both its business and end-consumer operations underscores the company's commitment to reshaping the consumer-brand interaction environment and providing unparalleled pleasure for users with seamless connectivity between the digital and physical worlds.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's evolution in a statement that reads, "From our inception in 2018, to authenticate physical goods in the digital realm, collectID has grown into something more profound. The company's goal is to build a brand that delights users and matches our unique approach to creating physical products. This journey has been possible because of our dedicated team and partners and we're looking forward to seeing the positive impact ZATAP will have on both the business and the end-users."
Businesses Just One Tap Away From Your Customers
While the company's B2B operations continued to operate under the collectID name following the announcement of ZATAP at the end of September, these operations will transition to operate under ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to create a unique platform for brands to engage with their consumers like never before. The technology ensures product authenticity and transforms every product into an engaging storyteller, creating stronger bonds with customers.
The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services Helping Customers for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution
ZATAP is poised to set the industry standard for phygital creating a future where the products don't just validate but also attract. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers: One Tap Away from the ZATAP Experience
ZATAP offers consumers an innovative experience. The application enables them to not just authenticate their products but also get absorbed in the stories and experiences that each product has to offer.
Features of Owning a ZATAP Product:
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Digital Meets Physical ZATAP connects the digital and physical worlds, offering users an immersive experience in which customers are able to access unique content and offers and rewards, and also use their products in a physical dimension (i.e. video games).
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The Authentication System: The application offers a revolutionary authentication method that utilizes ZATAP's exclusive technology. The system, which is built on a combination of secure NFC tags as well as blockchain, provides the best security available that is available and allows users to confirm that they are authentic goods with confidence.
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Tickets: The products can be used to get tickets for entry into venues or special events, using the potential of a product to gain access only.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their mission is to make people happy by bringing physical products into the digital dimension providing a full-immersive physical experience for both fans and consumers. With headquarters in Switzerland and New York City, ZATAP is a partner for global companies including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, https://pastelink.net/yofaarau Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.