In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP, which was
first announced in September as a brand new app and consumer-facing brand. This strategic shift to fully move to ZATAP to support both business and end-consumer operations reflects the company's commitment to reshaping the consumer-brand interaction landscape, and bringing a new level of joy to its users by enabling seamless integration between the digital and physical worlds.
David Geisser, CEO and co-founder of collectID is expressing his excitement about the company's development, stating, "From our inception in 2018 to authenticate physical products in the digital realm, collectID has grown into something much more substantial. Today, we aim to build a brand that delights customers and is a reflection of our innovative approach to creating physical products. This has been made achieved thanks to our committed team and partners, and we are looking forward to seeing the positive impact ZATAP has on both users and businesses."
Businesses one tap away from Your Customers
While the ZATAP's B2B operations continued under the collectID name following the announcement of ZATAP in September, they will now change to operate as part of ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to offer a distinctive platform for brands to interact with their customers like never before. The technology assures authenticity of the product and makes every product an intriguing storyteller, thereby creating stronger bonds with consumers.
The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services Helping Customers for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution
ZATAP is poised to set the benchmark for phygital industry creating a future where the products don't just validate but also attract. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP gives consumers an experience that is revolutionary. The application enables them to not just authenticate their products but also to immerse themselves in the distinct stories and experiences that each product provides.
Features of Owning a ZATAP Product:
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Digital meets Physical: ZATAP connects the physical and digital worlds, providing customers with an immersive experience, where users are able to access special content, deals and rewards and use their products in the digital dimension (i.e. gaming on video).
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Authentication System: The app has a state-of-the-art authentication system, leveraging ZATAP's proprietary technology. This system, made up of encrypted NFC tags, and Blockchain provides the best level of security in the marketplace that allows users to check whether they're buying genuine products with confidence.
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Tickets: These products can be used to get an entry ticket to venues or special events, using the potential of a product to gain access only.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their mission is to delight customers by connecting physical products with the digital realm, creating an immersive phygital experience for consumers and fans. ZATAP has offices in Switzerland in Switzerland and New York City, ZATAP is a partner for global companies such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.