In a bold and transformative move, the leading "phygital" platform collectID officially announces its evolution into ZATAP, which was
first introduced in September as the company's new app and consumer-facing brand. This shift in strategy to fully move to ZATAP to support both business and consumer operations is a sign of the company's dedication to revolutionizing the brand-consumer interaction environment and providing unparalleled pleasure to its users by enabling seamless integration between the physical and digital realms.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm about the company's development in a statement that reads, "From our inception in the year 2018 to verify physical items in the digital realm, collectID has grown into something much more substantial. We are now working to create a brand that is a source of joy for customers and is a reflection of our creative approach to developing 'phygital' products. This is possible because of our dedicated team and our partners We are looking forward to seeing the positive impact ZATAP can have on users and businesses."
Businesses: One Tap Away from Your Customers
While the company's B2B operations continued under the collectID name after announcing ZATAP on September 1, they are now set to be operating within ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to provide a unique platform for brands to interact with their customers in a way they have never before. The technology assures authenticity of the product and turns every product into an engaging storyteller, creating more powerful bonds with customers.
The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services including Customer Support for End Users Strategy Consulting, Help with Content Production and Marketing Execution
ZATAP is set to establish the industry standard for phygital, shaping a future where products not only authenticate but also captivate. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers are just one tap away from the ZATAP Experience
ZATAP provides consumers with an innovative experience. ZATAP allows them to not only authenticate their products but also get absorbed in the distinct stories and experiences each product has to offer.
Features of Owning a ZATAP Product:
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Digital meets Physical: ZATAP connects the physical and digital worlds, providing customers with an immersive experience in which customers are able to access exclusive content, offers, as well as rewards and utilize their products in a virtual dimension (i.e. videos games).
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The Authentication System: The application has a state-of-the-art authentication system, leveraging ZATAP's exclusive technology. This system, powered by a combination of encrypted NFC tags, and https://www.demilked.com/author/barberhat3/ Blockchain ensures the highest security level available that is available and allows users to confirm whether they're buying genuine goods with confidence.
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Ticketing: Products may be used to obtain tickets for entry into venues and other special events, making use of the power of a ticket to gain access only.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines how consumers interact to their favourite brands. Their aim is to create a positive experience for people by connecting physical products with the digital realm, creating an immersive phygital experience for consumers and fans. With the offices of Switzerland in Switzerland and New York City, ZATAP is a partner for global companies like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.