In a bold and transformative move, the world's leading "phygital" platform collectID officially announces its transition into ZATAP it was
first announced in September as a brand new app and brand for consumers. The strategic decision to completely change to ZATAP in both business and end-consumer operations reflects the company's commitment to changing the way consumers interact with brands landscape and
gestyy.com bringing unparalleled joy to users through seamless connectivity between digital and physical worlds.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's evolution, stating, "From our inception in 2018 to authenticate physical products in the digital realm, collectID has grown into something much more substantial. The company's goal is to build a brand which brings joy to customers and is a reflection of our innovative approach to creating 'phygital' products. This is possible thanks to our dedicated team and our partners, and we are eager to see the positive impact ZATAP can have on users and businesses."
Businesses Just One Tap Away From Your Customers
The company's B2B operations continued under the collectID name following the announcement of ZATAP on September 1, they will now be operating within ZATAP Business. ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to offer a distinctive platform for brands to engage with their customers in a way they have never before. The technology assures authenticity of the product and turns every product into a compelling storyteller, forging stronger bonds with customers.
The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services: Customer Support for End Users, Strategy Consulting, Assistance in Content Production and Marketing Execution
ZATAP is poised to set the industry standard for phygital creating a future where the products don't just validate but also captivate. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers: One Tap Away from the ZATAP Experience
ZATAP gives consumers an innovative experience. ZATAP allows them to not only authenticate the products they purchase but also immerse themselves in the unique stories and experiences each product provides.
Features of Owning a ZATAP Product:
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Digital meets Physical: ZATAP connects the digital and physical worlds, offering users an immersive experience in which customers have access to special content, deals and rewards, and also use their products in a physical dimension (i.e. video games).
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The Authentication System: The application offers a revolutionary authentication system that is based on ZATAP's proprietary technology. This system, powered by a combination of encrypted NFC tags as well as blockchain, ensures the highest security level available on the market that allows users to check that they are authentic goods with confidence.
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Tickets: These products can be used to obtain an entry ticket to venues and special events, leveraging the power of a product to gain access only.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their goal is to make people happy by connecting physical products with the digital dimension providing a full-immersive physical experience for fans and consumers. ZATAP has the offices of Switzerland in Switzerland and New York City, ZATAP collaborates with companies around the world like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.