In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its transition into ZATAP that was
first launched in September of this year as the company's brand-new app and brand for consumers. The strategic decision to completely change to ZATAP in both business and end-consumer operations is a sign of the company's dedication to changing the way consumers interact with brands landscape and bringing unparalleled joy to users through seamless integration between the digital and physical worlds.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's evolution, stating, "From our inception in 2018 to authenticate physical products on the internet, collectID has grown into something more profound. We are now working to build a brand which delights users and matches our creative approach to developing 'phygital' products. This has been made possible thanks to our dedicated team and partners We are excited to witness the positive impact ZATAP can have on businesses and end-users."
Businesses Just One Tap Away From Your Customers
The ZATAP's B2B operations continued to operate under the collectID name, following the announcement of ZATAP on September 1, they are now set to change to operate within ZATAP Business. ZATAP Business brand. The change demonstrates ZATAP's desire to offer a distinctive platform that allows brands to connect with their customers like never before. The technology ensures product authenticity and turns every product into an engaging storyteller, creating stronger bonds with consumers.
The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
-
Content Management System: Dynamically Add Content, Run Campaigns
-
Data & Insights: CRM to Track Product Interactions and User Engagement
-
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
-
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
-
Support Services Helping Customers for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution
ZATAP is poised to set the industry standard for phygital, shaping a future where products not only authenticate but also excite. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP offers consumers a revolutionary experience. The application enables them to not only authenticate the products they purchase but also to immerse themselves in the stories and experiences each product provides.
Features of Owning a ZATAP Product:
-
Digital Meets Physical ZATAP bridges the gap between the physical and digital worlds by providing users with an immersive experience, where users can unlock special content, deals and rewards and use their services in the digital dimension (i.e. videos games).
-
Authentication System: The app has a state-of-the-art authentication system, leveraging ZATAP's own proprietary technology. This system, built on a combination of secure NFC tags, and Blockchain, ensures the highest security level available on the market and allows users to confirm the authenticity of their goods with complete confidence.
-
Ticketing: Products may be used to obtain tickets for entry into venues or special events, using the power of a ticket for exclusive access.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their mission is to make people happy by connecting physical goods with the digital realm, creating an immersive phygital experience for both fans and consumers. With offices in Switzerland and New York City, ZATAP collaborates with companies around the world like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.