In a bold, transformative move, the leading "phygital" platform collectID officially announces its transition into ZATAP it was
first launched in September as the company's new app and consumer-facing brand. This shift in strategy to fully transition into ZATAP to support both business and consumer operations reflects the company's commitment to revolutionizing the brand-consumer interaction landscape and bringing unparalleled joy to its users by enabling seamless connectivity between digital and physical realms.
David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's evolution, stating, "From our inception in the year 2018 to verify physical items on the internet, collectID has grown into something more profound. We are now working to build a brand which is a source of joy for customers and is a reflection of our creative approach to developing "phygital" products. This has been made possible because of our dedicated team and our partners We are excited to witness the positive effects ZATAP will have on both the business and the end-users."
Businesses Just One Tap Away From Your Customers
The business's B2B operations continued under the collectID name, following the announcement of ZATAP on September 1, they will transition to operate under the ZATAP Business brand. This shift demonstrates ZATAP's determination to provide a unique platform for brands to engage with their customers in a way they have never before. The technology ensures product authenticity and makes every product a compelling storyteller, forging stronger bonds with consumers.
The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services: Customer Support for End Users Strategy Consulting, Help in Content Production and Marketing Execution
ZATAP is poised to set the standard for phygital products in the market and is paving the way for a future in which the products don't just validate but also excite. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers: One Tap Away from the ZATAP Experience
ZATAP provides consumers with an experience that is revolutionary. The app allows users to not only authenticate their products but also get absorbed in the stories and experiences each product has to offer.
Features of Owning a ZATAP Product:
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Digital Meets Physical: ZATAP bridges the gap between the physical and digital worlds, providing customers with an immersive experience, where users can unlock exclusive content, offers and rewards, and also use their products in a physical dimension (i.e. gaming on video).
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Authentication System: The app has a state-of-the-art authentication system, leveraging ZATAP's own proprietary technology. This system, made up of secure NFC tags, and Blockchain, ensures the highest security level available that is available, allowing users to verify the authenticity of their products with confidence.
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Ticketing: Products may be used as an entry ticket to venues and special events, leveraging the potential of a product for exclusive access.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their mission is to make people happy by connecting physical goods with the digital world and delivering a truly immersive physical experience for consumers and fans. With headquarters in Switzerland and New York City, ZATAP collaborates with companies around the world including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.