In a bold and revolutionary move, leading "phygital" platform collectID officially announces its evolution into ZATAP that was
first announced in September as the company's new app and consumer-facing brand. This shift in strategy to fully change to ZATAP for both its consumer and business operations underscores the company's commitment to reshaping the consumer-brand interaction environment and providing unparalleled pleasure to its users by enabling seamless connectivity between the digital and physical realms.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement about the company's development, stating, "From our inception in 2018, to authenticate physical goods on the internet, collectID has grown into something more profound. We are now working to create a brand that brings joy to users and matches our innovative approach to creating physical products. This journey has been achieved thanks to our committed team and our partners, and we are looking forward to seeing the positive effects ZATAP has on both users and businesses."
Businesses Just One Tap Away From Your Customers
The ZATAP's B2B operations continued under the collectID name following the announcement of ZATAP at the end of September, these operations will be operating under ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to provide a unique platform that allows brands to connect with their customers like never before. This technology guarantees authenticity of products and makes every product an engaging storyteller, creating stronger bonds with customers.
The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services including Customer Support for End Users Strategy Consulting, Help with Content Production and Marketing Execution
ZATAP is set to establish the standard for phygital products in the market, shaping a future where the products don't just validate but also captivate. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP gives consumers a revolutionary experience. The app allows users to not just authenticate their products but also to immerse themselves in the stories and experiences each product has to offer.
Features of Owning a ZATAP Product:
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Digital Meets Physical: ZATAP is a bridge between the digital and physical worlds, offering users an immersive experience in which customers are able to access exclusive content, offers and rewards, and also use their products in a digital dimension (i.e. gaming on video).
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Authentication System: The app has a state-of-the-art authentication method that utilizes ZATAP's own proprietary technology. The system, which is made up of encrypted NFC tags, and Blockchain ensures the highest level of security that is available, allowing users to verify the authenticity of their goods without hesitation.
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Tickets: The products can be used to obtain an entry ticket to venues and other special events, making use of the potential of a product to gain access only.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines how consumers interact to their favourite brands. Their goal is to make people happy by connecting physical goods with the digital realm, creating an immersive phygital experience for consumers and fans. ZATAP has headquarters in Switzerland in Switzerland and New York City, ZATAP is a partner for global companies like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.