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Nowadays it seems that if you don't have your own perfume, you're a nobody. Huge name celebrities including Kylie Minogue, Beyonce, Mariah Carey, and Posh and Becks have all released a range of scents, and the trend for smelling like our favourite celebs shows no signs of slowing.

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Many of these celebrity endorsed fragrances are extremely popular, perhaps because they're not only selling a scent but a promise of becoming as rich/beautiful/successful/popular/famous as the modern day icons and idols behind them.

The Queen of all celebrity endorsed perfumes is Elizabeth Taylor's White Diamonds, which, despite debuting 20 years ago, is still the best-selling celeb endorsed perfume worldwide.

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The late Ms Taylor's perfume legacy is set to live on as customers remain loyal to their favourite fragrance. A discussion about White Diamonds at Daily Mail online see's loyal perfume wearers describing the scent as 'classy,' an 'all-time favourite scent' and 'lovely'. One wearer describes the scent as making her feel beautiful. But how can a fragrance evoke such a strong emotional reaction?

Expert research from the Social Issues Research Centre shows that, although smells evoke a strong cognitive response (as the receptors are directly connected to the deepest part of our brain - the limbic system, which is though to be the root of emotion), it is often our expectations of a perfume that has the greatest effect on our moods.

Therefore, when we see a celebrity who we admire advertising a perfume, we immediately equate that perfume with that celebrities particular traits. For example, we may admire the celebrity as a beautiful businesswoman and therefore wearing 'her' perfume makes us feel powerful, confident and attractive.

This may explain why the most popular celebrity endorsed perfumes are those of the most popular celebrities. After Elizabeth Taylor's White Diamonds it is Britney Spears' Curious fragrance that comes in at the number two spot on the chart of most popular celeb perfumes.

As Britney is officially the 'number one female artist of the decade' between the years 2000 and 2009, it's not difficult to see a correlation between the popularity of the celebrity and the resulting popularity of the perfume.

Other big names on the list of best selling fragrances are J. Lo Glow and Sarah Jessica Parker's fragrances. However, it's not all about the celebrity name. It seems we're a slightly more discerning bunch of shoppers than that, and we demand that our celeb would-be perfumiers meet us at least half-way with an offering that we won't be embarrassed to leave the house in.

Despite the fact that Mariah Carey is widely regarded as one of the best female singers of all time, holds five Grammy Awards, has a loving family and is a beautiful, successful woman, her fragrance M by Mariah Carey was voted the worst celebrity perfume by readers of totalbeauty.com. Described as 'the worst smelling perfume ever', 'the cheapest, nastiest perfume ever smelt,' and 'overwhelmingly sweet', one voter even claimed that she gagged when she smelt it.

On the other hand, the heiress that we all love to hate, Paris Hilton, has a thriving fragrance line, with her perfume Can Can being named the number two best fragrance in the same vote. One wearer even admits to not being a Paris Hilton fan but says that she could bathe in the scent.

Available at Cheap Smells at half price, you can try Can Can for yourself, for less, when you arm yourself with a 5hop5 Cheap Smells Promo Code.

The list of celebrity fragrance endorsers is seemingly endless, and runs right through from A list to Z list. Next to Kylie's classic fragrances Darling and Sexy Darling, you might find Kelly Brook's Vivacious or Kerry Katona's Outrageous. Alongside offering from supermodels like Kate Moss and Naomi Campbell, you could find offerings from glamour models Jordan and Chanelle Hayes.

However, there's one celebrity endorsed scent that really has to take the biscotti base note, and that's the recently released Furever, endorsed by reality TV celeb of the moment Lauren Goodger (TOWIE) and Foxy from the Foxy Bingo ads.



No really - whether it's a cheap publicity stunt or whether the perfume is actually a serious attempt at an appealing fragrance remains to be seen. However, even if Furever smells like Chanel No 5, it is surely unlikely to catch on.

Imagine telling an admiring stranger who asks that the perfume you are wearing is called 'Furever'. 'Forever?' they're sure to reply, 'Who's that by?' To which you have to bite the bullet and say 'The fox from the Foxy bingo ads and that crazy girl from TOWIE.

With the wide range of gorgeous and glamorous scents available cheaply at Cheap Smells, Furever has to be a definite Fur-agrance to avoid!








The Article is written by website providing Cheap Smells Promo Codes. for more information Visit on website Products & Services.Copyright information This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included.Bingo | Bingo! | Gerry Dincher | Flickr

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