In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its transformation into ZATAP, which was
first announced in September as a brand new app and consumer-facing brand. The strategic decision to completely transition into ZATAP to support both business and end-consumer operations underscores the company's commitment to reshaping the consumer-brand interaction landscape, and
%anchor_text% bringing a new level of joy for users with seamless integration between the digital and physical worlds.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm about the company's development and says, "From our inception in 2018, to authenticate physical goods on the internet, collectID has grown into something much more substantial. We are now working to create a brand that delights users and matches our unique approach to creating 'phygital' products. This has been made achieved thanks to our committed team and partners and we're eager to see the positive impact ZATAP will have on both businesses and end-users."
Businesses: One Tap Away from Your Customers
The ZATAP's B2B operations continued under the collectID name after announcing ZATAP in September, they will change to operate under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to offer a distinctive platform that allows brands to connect with their consumers like never before. The technology assures authenticity of the product and makes every product an intriguing storyteller, thereby creating more powerful bonds with customers.
The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services Helping Customers for End Users Strategy Consulting, Help with Content Production & Marketing Execution
ZATAP is poised to set the benchmark for phygital industry and is paving the way for a future in which the products don't just validate but also attract. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers: One Tap Away from the ZATAP Experience
ZATAP gives consumers an experience that is revolutionary. ZATAP allows them to not only authenticate their products but also get absorbed in the unique stories and experiences that each product provides.
Features of Owning a ZATAP Product:
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Digital meets Physical: ZATAP is a bridge between the physical and digital worlds, providing customers with an immersive experience, where users are able to access exclusive content, offers as well as rewards and utilize their products in a digital dimension (i.e. gaming on video).
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The Authentication System: The application offers a revolutionary authentication system, leveraging ZATAP's exclusive technology. The system, which is made up of secure NFC tags as well as blockchain guarantees the highest level of security on the market that allows users to check whether they're buying genuine merchandise without hesitation.
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Ticketing: Products may be used to obtain tickets to events and other special events, making use of the power of a product for exclusive access.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their mission is to make people happy by connecting physical goods with the digital world, creating an immersive phygital experience for fans and consumers. ZATAP has the offices of Switzerland and New York City, ZATAP collaborates with companies around the world like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.