In a bold, transformative move, the leading "phygital" platform collectID officially announces its transformation into ZATAP it was
first launched in September of this year as the company's brand-new app and
%anchor_text% brand for consumers. The strategic decision to completely move to ZATAP for both its business and end-consumer operations is a sign of the company's dedication to reshaping the consumer-brand interaction landscape, and bringing a new level of joy for users with seamless integration between the digital and physical worlds.
David Geisser, CEO and co-founder of collectID is expressing his excitement about the company's development and says, "From our inception in 2018 to authenticate physical products in the digital realm, collectID has grown into something more profound. Today, we aim to create a brand that brings joy to customers and is a reflection of our creative approach to developing physical products. This has been made possible thanks to our dedicated team and our partners We are looking forward to seeing the positive impact ZATAP will have on the business and the end-users."
Businesses one tap away from Your Customers
The company's B2B operations continued to operate under the collectID name, following the announcement of ZATAP on September 1, they will now transition to operate as part of ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to create a unique platform that allows brands to connect with their customers in a way they have never before. The technology ensures product authenticity and turns every product into an engaging storyteller, creating stronger bonds with consumers.
The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services including Customer Support for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution
ZATAP is poised to set the industry standard for phygital creating a future where products not only authenticate but also excite. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers: One Tap Away from the ZATAP Experience
ZATAP offers consumers an innovative experience. The app allows users to not just authenticate their products but also get absorbed in the stories and experiences each product offers.
Features of Owning a ZATAP Product:
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Digital Meets Physical: ZATAP connects the physical and digital worlds by providing users with an immersive experience in which customers can unlock unique content and offers, and rewards and use their products in the virtual dimension (i.e. video games).
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Authentication System: The app has a state-of-the-art authentication method that utilizes ZATAP's own proprietary technology. The system, which is built on a combination of encrypted NFC tags and blockchain guarantees the highest level of security on the market, allowing users to verify that they are authentic products with complete confidence.
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Tickets: The products can be used to get tickets for entry into venues and special events, leveraging the power of a ticket for access to exclusive events.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their goal is to create a positive experience for people by connecting physical goods with the digital world providing a full-immersive physical experience for consumers and fans. With offices in Switzerland in Switzerland and New York City, ZATAP works with businesses globally including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.