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In a bold and revolutionary move, the world's leading "phygital" platform collectID officially announces its transition into ZATAP that was first launched in September of this year as the company's brand-new app and consumer-facing brand. The strategic decision to completely change to ZATAP to support both consumer and business operations is a sign of the company's dedication to reshaping the consumer-brand interaction landscape, and bringing a new level of joy for users with seamless connectivity between physical and digital realms.


David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement about the company's development in a statement that reads, "From our inception in 2018, to authenticate physical goods on the internet, collectID has grown into something much more substantial. Today, we aim to build a brand which delights consumers and resonates with our unique approach to creating "phygital" products. This is achieved thanks to our committed team and partners, and we are looking forward to seeing the positive impact ZATAP has on both users and businesses."



Businesses Just One Tap Away From Your Customers



While the ZATAP's B2B operations continued to operate under the collectID name following the announcement of ZATAP on September 1, they will transition to operate under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to offer a distinctive platform for brands to engage with their consumers like never before. The technology assures authenticity of the product and makes every product an engaging storyteller, creating stronger bonds with consumers.


The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:


  • Content Management System: Dynamically Add Content, Run Campaigns


  • Data & Insights: CRM to Track Product Interactions and User Engagement


  • Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API


  • Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code


  • Support Services including Customer Support for %anchor_text% End Users Strategy Consulting, Help with Content Production and Marketing Execution



ZATAP is poised to set the industry standard for phygital, shaping a future where products are not just authentic but also attract. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP gives consumers a revolutionary experience. The application enables them to not just authenticate their products but also immerse themselves in the unique stories and experiences that each product provides.



Features of Owning a ZATAP Product:


  • Digital meets Physical: ZATAP bridges the gap between physical and digital worlds, offering users an immersive experience, where users have access to unique content and offers and rewards, and also use their products in a physical dimension (i.e. video games).


  • The Authentication System: The application has a state-of-the-art authentication system, leveraging ZATAP's proprietary technology. This system, made up with encrypted NFC tags and blockchain guarantees the highest level of security on the market that allows users to check the authenticity of their products without hesitation.


  • Tickets: These products can be used to get tickets to events and other special events, making use of the power of a ticket for exclusive access.






About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines how consumers interact with their favorite brands. Their goal is to create a positive experience for people by connecting physical products with the digital dimension providing a full-immersive physical experience for fans and consumers. ZATAP has headquarters in Switzerland and New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.

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