Pragmatic Marketing
Pragmatic marketing is a method of marketing that focuses on understanding customers and delivering products they want. It involves interacting with customers, creating an initial prototype of the product and testing the product with them to ensure it meets their needs. The process continues throughout the entire life-cycle of the product.
One method flirts with relativism, suggesting that truth is not as important a philosophical concept as it is traditionally taken to be. Another approach is more cautious with relativism, prioritizing the speech-act and justification theories.
Track and trace
Track and trace is an important supply chain management tool. It lets businesses always know where their products are. This information helps companies improve logistics workflows, save time and reduce costs. In addition it assists them in improving efficiency and quality. It also eliminates the need for manual inventory counts and checks. It also helps prevent production disruptions due to insufficient or inferior quality raw materials or appliances.
In the aftermath of the pandemic, many businesses realized that they did not have visibility from the beginning to the end of their supply chain. This has resulted in a rise in the demand for smart, scalable track and trace technology that can provide more reliable, accurate information on the performance of a supply chain. These new kinds of technology could make supply chains more resilient to future disruptions and protect the health of consumers.
One way to enhance your company's track and trace capabilities is by upgrading your CMMS software to include an option for serialisation. This will ensure that each item has a unique identifier that can be recorded and tracked in real-time. This will also assist you in complying with strict regulatory requirements, including those related to food safety. You can access and analyze this information using an electronic platform such as MaintainX which is integrated into your CMMS.
It is easy to be confused by the term "track and trace" as it sounds like "follow the trail". However, it is a completely different process that involves recording the journey taken by a shipment or an asset. Everyone in the supply chain have access to this information, including customers. This gives the customer more confidence in their delivery, and
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At every stage of the process of transport, almost all parcels are scanned digitally. The information is then accessible online, and customers can check the status of their parcel at anytime. Both the carriers and customers will enjoy a better shipping experience. This allows them to offer the service at a lower price.
Counterfeit detection
Businesses lose trillions of dollars each year because of counterfeiting and grey-market diversion. It harms the reputation of brands and undermines trust among consumers, and in the case of food and medicine it poses an enigma to the health of the public. To stop this from happening, real-time item-level tracking is essential. Digital authentication is usually reserved for products that are expensive due to the cost.
Pragmatic's world-class visual detection technology powers a range of counterfeit prevention tools that work together to safeguard your business. It is built on the Visual-AI stack and offers an adaptable and flexible counterfeit detection for your platforms and marketplaces. Our solution is designed to be fast and accurate, as well as simple to use.
It identifies and detects the various types of fake documents - from digital images to "paper" banknotes. The system analyzes various aspects, including microprinting,
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