In a bold and transformative move, the world's leading "phygital" platform collectID officially announces its transition into ZATAP, which was
first introduced in September as the company's new app and brand for consumers. This strategic shift to fully transition into ZATAP in both consumer and business operations is a sign of the company's dedication to reshaping the consumer-brand interaction landscape, and bringing a new level of joy to users through seamless integration between the digital and physical worlds.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's evolution, stating, "From our inception in the year 2018 to verify physical items in the digital realm, collectID has grown into something far more significant. Today, we aim to create a brand that delights customers and is a reflection of our unique approach to creating 'phygital' products. This journey has been achieved thanks to our committed team and partners We are eager to see the positive impact ZATAP can have on both the business and the end-users."
Businesses: One Tap Away from Your Customers
While the business's B2B operations continued to operate under the collectID name after announcing ZATAP in September, they will now be operating within ZATAP Business. ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to provide a unique platform for brands to interact with their consumers like never before. The technology assures authenticity of the product and transforms every product into an intriguing storyteller, thereby creating stronger bonds with customers.
The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
-
Content Management System: Dynamically Add Content, Run Campaigns
-
Data & Insights: CRM to Track Product Interactions and User Engagement
-
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
-
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
-
Support Services Helping Customers for End Users and Strategy Consulting, as well as assistance with Content Production & Marketing Execution
ZATAP is set to establish the benchmark for phygital industry, shaping a future where products not only authenticate but also attract. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP gives consumers a revolutionary experience. The app allows users to not only authenticate their products but also get absorbed in the distinct stories and experiences each product offers.
Features of Owning a ZATAP Product:
-
Digital Meets Physical ZATAP bridges the gap between the digital and physical worlds, offering users an immersive experience in which customers have access to unique content and offers, and rewards and use their products in the physical dimension (i.e. gaming on video).
-
Authentication System: The app has a state-of-the-art authentication method that utilizes ZATAP's proprietary technology. This system, built on a combination of secure NFC tags and blockchain, provides the best level of security that is available, allowing users to verify the authenticity of their products without hesitation.
-
Tickets: These products can be used to get tickets to events and other special events, making use of the potential of a product for access to exclusive events.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their goal is to create a positive experience for people by bringing physical products into the digital realm providing a full-immersive physical experience for consumers and fans. With offices in Switzerland as well as New York City, ZATAP is a partner for global companies like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.