In a bold and transformative move, leading "phygital" platform collectID officially announces its transformation into ZATAP that was
first announced in September of this year as the company's brand-new app and consumer-facing brand. The strategic decision to completely move to ZATAP in both business and consumer operations underscores the company's commitment to revolutionizing the brand-consumer interaction landscape, and bringing a new level of joy for users with seamless connectivity between the digital and physical worlds.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's evolution, stating, "From our inception in 2018 to authenticate physical products on the internet, collectID has grown into something much more substantial. We are now working to build a brand which is a source of joy for consumers and resonates with our creative approach to developing 'phygital' products. This is achieved thanks to our committed team and our partners We are excited to witness the positive impact ZATAP will have on users and businesses."
Businesses: One Tap Away from Your Customers
The ZATAP's B2B operations continued under the collectID name following the announcement of ZATAP on September 1, they will change to operate within ZATAP Business. ZATAP Business brand. The change demonstrates ZATAP's desire to create a unique platform that allows brands to connect with their consumers like never before. This technology guarantees authenticity of products and transforms every product into an intriguing storyteller, thereby creating more powerful bonds with customers.
The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services including Customer Support for End Users Strategy Consulting, Help with Content Production & Marketing Execution
ZATAP is poised to set the standard for phygital products in the market and is paving the way for a future in which the products don't just validate but also excite. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers are just one tap away from the ZATAP Experience
ZATAP offers consumers a revolutionary experience. The app allows users to not just authenticate their products but also to immerse themselves in the distinct stories and experiences that each product offers.
Features of Owning a ZATAP Product:
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Digital meets Physical: ZATAP is a bridge between the digital and physical worlds by providing users with an immersive experience in which customers are able to access special content, deals, as well as rewards and utilize their products in the virtual dimension (i.e. gaming on video).
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The Authentication System: The application offers a revolutionary authentication system, leveraging ZATAP's exclusive technology. The system, which is built on a combination of secure NFC tags and blockchain, guarantees the highest level of security on the market, allowing users to verify whether they're buying genuine goods without hesitation.
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Tickets: These products can be used as tickets to events or special events, using the power of a ticket to gain access only.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their mission is to delight customers by bringing physical products into the digital realm, creating an immersive phygital experience for both fans and consumers. ZATAP has the offices of Switzerland as well as New York City, ZATAP works with businesses globally like Hugo Boss, McLaren Racing, gestyy.com Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.