In a bold and revolutionary move, leading "phygital" platform collectID officially announces its transformation into ZATAP it was
first launched in September of this year as the company's brand-new app and consumer-facing brand. The strategic decision to completely move to ZATAP for both its business and consumer operations is a sign of the company's dedication to changing the way consumers interact with brands landscape and bringing unparalleled joy for users with seamless connectivity between the physical and digital realms.
David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's growth, stating, "From our inception in the year 2018 to verify physical items within the digital world, collectID has grown into something far more significant. Today, we aim to build a brand that delights customers and is a reflection of our creative approach to developing 'phygital' products. This has been made possible thanks to our dedicated team and partners, and we are excited to witness the positive effects ZATAP can have on users and businesses."
Businesses: One Tap Away from Your Customers
While the ZATAP's B2B operations continued to operate under the collectID name, following the announcement of ZATAP in September, they will change to operate as part of ZATAP Business. ZATAP Business umbrella. This transition reinforces ZATAP's commitment to offer a distinctive platform that allows brands to connect with their consumers like never before. The technology assures authenticity of the product and makes every product a compelling storyteller, forging stronger bonds with customers.
The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services including Customer Support for End Users, Strategy Consulting, Assistance in Content Production and Marketing Execution
ZATAP is set to establish the industry standard for phygital, shaping a future where products are not just authentic but also captivate. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP provides consumers with an experience that is revolutionary. The application enables them to not only authenticate their products but also to immerse themselves in the stories and experiences that each product has to offer.
Features of Owning a ZATAP Product:
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Digital Meets Physical: ZATAP is a bridge between the digital and physical worlds by providing users with an immersive experience in which customers have access to exclusive content, offers, and rewards and use their products in the digital dimension (i.e. videos games).
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The Authentication System: The application has a state-of-the-art authentication system that is based on ZATAP's own proprietary technology. The system, which is powered by a combination of encrypted NFC tags and blockchain, guarantees the highest level of security in the marketplace, allowing users to verify that they are authentic merchandise with complete confidence.
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Tickets: The products can be used as tickets to events and other special events, making use of the potential of a product for exclusive access.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact with their favorite brands. Their goal is to create a positive experience for people by bringing physical products into the digital dimension, creating an immersive phygital experience for consumers and fans. ZATAP has headquarters in Switzerland in Switzerland and New York City, ZATAP is a partner for global companies such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.