The nterestng information or the hgh-valued nformaton about the shopper might be extracted by information mnng. By followng the market segmentaton technique, an enterprse may ncrease the anticipated profts. Nevertheless, as for the enterprse, the client s basc data ncludng some demographc varables and geographc varables are easer to obtan than the behavor information of consumers. The customer worth could also be predcted by the client s basc knowledge. Followed by takng marketng actvtes to those clients wth hgh value, the enterprses may avod unnecessary marketng price. The research constructed a marketng decson model whch utlzed the demographc and geographc varables as nput of three ndvdual classfers - BP community, decson tree, and Mahalanobs dstance - to predct a brand new buyer s value. In order to mprove the accuracy of predcton, ths examine combned three classfers to predct new buyer s value by means of the dfferent combnng methods. The results show the multple classfer system combned by BP has one of the best predcton accuracy. Th is data has been done by GSA Content G en erator DEMO!
INTRODUCTION The ssues of buyer relatonshp management (CRM) have attracted many concerns nowadays and busness operaton model has step by step turned from product-focused to customer-centrc. Enterprses have come to realze that customer nformaton s one among ther key assets. As the enterprses discover the client behavor n depth, they fnd that not all prospects wll brng profts and ust a small proportion of all customers of the products the very best customers account for a large porton of an organzaton s gross sales. Snce clients are dfferent, concentratng on the heavy user market section s an attractve technique. By cooperatng wth the marketng actvtes, CRM systems can brng quite a lot of proft and assist enterprses to survve n a contnuous changng and compettve envronment. CRM programs play the roles n collectng customers knowledge and ntensfyng the relatonshp between clients and organzatons thus achevng the obectves of establshng buyer loyalty. 5% of buyer retenton fee, the profts from clients wll transfer up 25% on common.
Basic speakng, customer information of an organzaton s gathered from the nteractons wth prospects, reminiscent of customers basc knowledge and the sales transacton data. By analyzng the info, Deals the organzaton can perceive customer dfferences. As soon as organzatons be taught increasingly about ther clients, they can use that information to serve them better. Data mnng s a widely known analytc technque that can be utilized to show buyer knowledge nto customer data. Typcally, beauty 20 percent of the purchasers purchase eighty % of the product offered, and t s the famous 80/20 prncple. These 20 percent are heavy users or and could also be the perfect clients. When it comes to marketng, concentrate on heavy customers can get more revenues. Subsequently, sotown.com organzatons ought to dvde a heterogeneous market nto a number of smaller, extra homogeneous subgroups, and that s called buyer segmentaton. Up to now, most buyer segmentaton was dfferentated by RFM (Recency, Frequency and Financial) scores or consumpton patterns.
2 302 Internatonal Journal of Electronc Busness Administration, Vol. 3, No. Four (2005) data. Owng to the straightforward obtaned property of the client s basc information, f an organzaton might make the marketng decson for brand Sales; https://www.beautydrops.shop, spanking new comng prospects accordng to ther basc information, t can avods pointless marketng value and complex information mnng process. The am of ths examine s to test the feasblty of usng the customer s basc knowledge ncludng demographc varables and geographc varables n marketng decson. To that goal, the client information ncludng the basc data and the purchasng transacton data of a warehouse n southern Tawan wll be used. The research targeted on the skn care products and ther correspondng transacton knowledge durng June to November n The research apples some classfers to categorze prospects nto two groups by the customer s basc knowledge. One group s the potental hgh-worth customers and organzatons should take marketng actvtes on prospects n ths group. The other one s the purchasers wth relatvely low-worth and needn t to take a lot marketng effort.