Eden Lichterman is an Amazon E-commerce Writer for Meredith brands including InStyle, People, Food & Wine, and more. When she's not searching for the best sales and deals, you can find Eden catching up on all things fashion and pop culture, watching reality TV, or obsessing over her dog, Lola. We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. If you've ever tried to recreate an outfit from one of your favorite influencers or celebrities, you know how hard it can be to find similar styles at affordable prices. That's why Amazon created StyleSnap - a free virtual feature that analyzes outfit photos and quickly finds similar shoppable pieces directly from Amazon. You can either choose one of the photos that's already on the StyleSnap page or upload your own. Take this casual winter outfit that's on the site, for example. In a matter of seconds, the Amazon fashion tool found similar pink puffer jackets, black jeans, and white sneakers, which you can filter based on shipping speed, price, and size.
It even identified the gray upholstered bed frame in the background and Amazon Beauty found similar options. To put the virtual feature to the test, I uploaded the fifth photo in this carousel from fashion influencer Arielle Charnas' Instagram page to StyleSnap. The tool immediately got to work and started sourcing similar sweaters, jeans, shoes, and bags. For the olive-colored sweater, StyleSnap found a $35 knit top that could arrive as quickly as tomorrow with an Amazon Prime membership. It has drop shoulders, an oversized shape, and ribbing around the cuffs, neckline, and hemline. For the straight-leg denim, a pair of Levi's New Boyfriend Jeans came up first. The mid-rise jeans come in 10 washes, and you can either wear them with the ankles rolled up or unrolled. StyleSnap also found dupes for the fleece-lined clogs and handbag in the background of the photo. While technically slippers, the customer-loved Dearfoams Fireside Faux-Shearling Scuff Slippers are great at-home shoes to pair with the outfit, and the Deluxity Lightweight Medium Crossbody Bag with Tassel finishes off the look in style. Buy It! Dearfoams Fireside Faux-Shearling Scuff Slippers, $49.95 (orig.
How much did Amazon make on Prime Day? Digital Commerce 360 estimates Amazon’s sales on Prime Day hit $12.09 billion globally during the manufactured retail holiday, which spanned July 12 and 13. That’s up 8.1% year over year from the same shopping spree in 2021, which ran from June 21 through 22. In 2021, Amazon fashion Prime Day sales reached $11.19 billion and represented a 7.7% increase over Amazon’s 2020 event. Prime Day 2021 fell less than a year after the 2020 sales event, which contributed to the slowdown in growth from 45.1% earlier in the pandemic. Amazon postponed Prime Day 2020, pushing it from its usual summer time slot to mid-October because of the coronavirus. This year, shoppers purchased more than 300 million items worldwide during the 2022 event, up from 250 million last year, Amazon Fashion says. What is Amazon Prime Day? Amazon, No. 1 in the Digital Commerce 360 Top 1000, launched Prime Day in July 2015 to celebrate the web behemoth’s 20th year in business, offering deals on a bunch of products to mark the occasion.
As the event evolved, Prime Day turned into a highly anticipated summer sale designed to drum up more business for Amazon Fashion - and the retailer’s marketplace sellers - before the holiday shopping season. In recent years, other large retailers have offered promotions on their own websites around Prime Day to take advantage of the additional online shopping traffic from deal-seeking consumers. The inaugural Prime Day lasted for 24 hours and encompassed nine countries including the U.S. In 2017, the sale was extended for 30 hours and expanded to a few more markets, and in 2018, Prime Day was a 36-hour event. By 2019, Amazon began running its current two-day sale spanning 18 countries. And this year, there were more than 20 markets participating. With discounts available only to paying members, Prime Day also is a vehicle for Amazon to sign up more consumers for its popular loyalty plan. The $139-a-year or $14.99-a-month Prime membership program offers perks like free one- or two-day shipping, digital photo storage, and video and music streaming.
Amazon reported it has more than 200 million Prime members worldwide in its annual shareholders letter, published in April. That’s up from 150 million global Prime members in January 2020 and 100 million in April 2018. However, the company doesn’t break out U.S. Market research firm Consumer Intelligence Research Partners LLC, or CIRP, estimates there were 172 million Prime members in the U.S. 2021, up from 142 million a year earlier. CIRP’s membership estimates are based on quarterly surveys of 500 consumers. This year, Amazon launched a "Prime Stampcard" game to motivate existing members to explore - and hopefully get hooked on - more of their Prime benefits. Members had to complete the following activities to earn each of the four required stamps: make a Prime shipping-eligible purchase, stream Prime Video, listen to Prime Music, and access a Prime Reading or sneakers Kindle Unlimited book. If Prime members won all necessary stamps from June 16 through Prime Day, they received a $10 credit to be used anytime on Amazon. This has been creat ed with GSA Con te nt Generator Demoversion.
