Prime Day, which normally takes place in mid-July, had been postponed because of the pandemic. The event is Amazon Deals’s version of Christmas in the summer, and sales routinely outpace Black Friday. This is the latest that Amazon has ever held Prime Day, Amazon Fashion and the first time it takes place in the fourth quarter, which also includes two other industrywide holiday deals events after it, including Black Friday and Cyber Monday. "We think Prime Day this year will be the bigger than it has ever been," said Jamil Ghani, vice president of Amazon Prime. "It certainly has been an unprecedented year and we have been preparing for what follows all year. Amazon (AMZN) tested out its inaugural Prime Day in July of 2015 to celebrate the company’s 20th anniversary. Amazon (AMZN) has been lengthening Prime Day over the past five years of its existence, officially extending it to two days and offering preview deals weeks before the big event. The sales event has boosted Amazon’s sales.
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But, more importantly, Amazon uses the savings event to spotlight its own products and hook new members on its subscription program that more than 100 million people around the world count as an indispensable part of their shopping lives. The vast majority of the company’s offerings on Prime Day are exclusive to Prime members - the $120-a-year subscription that offers customers music, movies, TV shows and free shipping. Amazon has thrived during the pandemic as consumers buy more goods online and limit their visits to stores. Amazon reported $88.9 billion in sales during its latest quarter ending June 30, up 40% from the same period a year earlier. Net income doubled during the quarter to $5.2 billion. Amazon’s decision may prompt more brick-and-mortar retailers to begin their holiday sales early this year, say retail analysts. Home Depot (HD) has said it will offer two months of Black Friday discounts starting in early November, and Best Buy plans to start promotions earlier this year.
Once upon a time, Amazon Prime Day was only once a year, usually in July, but the deals never stop, so why limit ourselves to one sales event? That was obviously Amazon's thinking when they announced the Prime Early Access Sale a few weeks ago, after months of rumors that the e-Commerce colossus was doubling up on Prime Day shopping holidays - with this also serving as an unofficial kickoff to the holiday shopping season. That's right, folks, "early Black Friday deals" start this week, because why wait for Halloween to be over? Amazon Prime Early Access Sale runs October 11-12 in 15 countries, and as we hunker down for a veritable tsunami of deals, we have our eyes peeled and our keyboards ready. As we seek out the best deals on the best wireless earbuds - almost every bud on that list was discounted back in July - smart home devices, tablets, Chromebooks, and, of course, sales on the best Android phones, flagship and mid-range alike, we're balancing past deals, current values, and changes in the market to ensure you get only the best discounts on the products you want. This data was written by GSA Co nt ent Genera tor DEMO !
We're already seeing some sales alive and kicking for Amazon devices - Kindle e-readers, Fire TVs, Echo speakers and beyond - and we'll be keeping this live blog updated throughout the next 48 hours as deals live, die, and (in some cases) live again. The Lenovo Flex 5i Chromebook was almost too good to be true at $280, and alas it has sold out, but there are a handful of other Chromebook deals to take advantage of before their prices turn back into pumpkins at 3AM. Among Acer's superb Chromebook lineup, the Acer Chromebook Spin 514 (3H) is just below the premium titans like the Spin 714 and the now-discontinued Spin 713 (rest in peace, my lovely). When I went hands on with it hands-on with it back in May, it showed a lot of promise with its Ryzen chipset, up-firing speakers - something Acer still hasn't made standard for some unknowable reason - and long-lasting battery, and tonight's deal from Best Buy helps it stand out from the pack. A rticle has been c reated wi th GSA Content Gen er ator Demoversion!