In a bold and transformative move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP it was
first announced in September as a brand new app and consumer-facing brand. This strategic shift to fully change to ZATAP in both business and consumer operations is a sign of the company's dedication to revolutionizing the brand-consumer interaction landscape, and bringing a new level of joy to its users by enabling seamless connectivity between the digital and physical realms.
David Geisser, CEO and co-founder of collectID is expressing his excitement about the company's development and says, "From our inception in 2018, to authenticate physical goods on the internet, collectID has grown into something far more significant. Today, we aim to create a brand that brings joy to users and matches our creative approach to developing physical products. This has been made possible thanks to our dedicated team and partners and we're eager to see the positive effects ZATAP can have on the business and the end-users."
Businesses: One Tap Away from Your Customers
While the company's B2B operations continued under the collectID name following the announcement of ZATAP in September, they will now change to operate as part of ZATAP Business. ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to offer a distinctive platform that allows brands to connect with their consumers like never before. This technology guarantees authenticity of products and transforms every product into a compelling storyteller, forging stronger bonds with customers.
The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services including Customer Support for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution
ZATAP is poised to set the standard for phygital products in the market and is paving the way for a future in which products are not just authentic but also captivate. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers are just one tap away from the ZATAP Experience
ZATAP provides consumers with an experience that is revolutionary. The app allows users to not only authenticate their products but also immerse themselves in the stories and experiences each product offers.
Features of Owning a ZATAP Product:
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Digital Meets Physical: ZATAP connects the physical and digital worlds, providing customers with an immersive experience in which customers have access to unique content and offers, and rewards, and also use their products in a virtual dimension (i.e. video games).
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The Authentication System: The application has a state-of-the-art authentication system, leveraging ZATAP's exclusive technology. The system, which is made up with encrypted NFC tags and blockchain ensures the highest security available in the marketplace, allowing users to verify whether they're buying genuine merchandise with complete confidence.
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Ticketing: Products may be used as tickets for entry into venues or special events, using the power of a ticket for exclusive access.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines how consumers interact with their favorite brands. Their goal is to delight customers by connecting physical goods with the digital world providing a full-immersive physical experience for both fans and consumers. ZATAP has offices in Switzerland in Switzerland and New York City, ZATAP is a partner for global companies including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.