In a bold and revolutionary move, leading "phygital" platform collectID officially announces its transition into ZATAP it was
first announced in September of this year as the company's brand-new app and consumer-facing brand. The strategic decision to completely transition into ZATAP to support both business and consumer operations is a sign of the company's dedication to changing the way consumers interact with brands environment and providing unparalleled pleasure for users with seamless connectivity between digital and physical worlds.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement about the company's development in a statement that reads, "From our inception in 2018 to authenticate physical products in the digital realm, collectID has grown into something more profound. We are now working to create a brand that is a source of joy for customers and is a reflection of our creative approach to developing 'phygital' products. This is achieved thanks to our committed team and partners We are eager to see the positive impact ZATAP has on both the business and the end-users."
Businesses: One Tap Away from Your Customers
The business's B2B operations continued to operate under the collectID name after announcing ZATAP on September 1, they are now set to be operating as part of the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to create a unique platform for brands to interact with their customers in a way they have never before. The technology assures authenticity of the product and transforms every product into an intriguing storyteller, thereby creating stronger bonds with consumers.
The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services including Customer Support for End Users and Strategy Consulting, as well as assistance with Content Production & Marketing Execution
ZATAP is set to establish the standard for phygital products in the market creating a future where products are not just authentic but also captivate. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP provides consumers with a revolutionary experience. The application enables them to not just authenticate their products but also immerse themselves in the unique stories and thegadgetflow.com experiences each product has to offer.
Features of Owning a ZATAP Product:
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Digital meets Physical: ZATAP is a bridge between the digital and physical worlds, offering users an immersive experience, where users can unlock special content, deals and rewards and use their products in the virtual dimension (i.e. gaming on video).
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Authentication System: The app boasts a cutting-edge authentication system, leveraging ZATAP's proprietary technology. The system, which is built on a combination of secure NFC tags and blockchain, ensures the highest level of security on the market, allowing users to verify that they are authentic products with complete confidence.
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Ticketing: Products may be used to get an entry ticket to venues and other special events, making use of the power of a ticket to gain access only.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact with their favorite brands. Their mission is to create a positive experience for people by bringing physical products into the digital realm providing a full-immersive physical experience for consumers and fans. With the offices of Switzerland and New York City, ZATAP works with businesses globally like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.